West Virginias Rethink Your Drink Campaign History of

West Virginia’s Rethink Your Drink Campaign

History of Rethink Your Drink in WV Adopted by WVU Extension in 2013 • Based on California’s Champions for Change RYD Campaign • Multiple groups within Extension promoting RYD – 4 H Clubs and Camps • RYD Week@ Camp – Family Nutrition Program • • Billboards, radio and television ads, digital marketing Incorporated into all direct education classes One-time events RYD Week@ School

Statewide RYD Activities- FNP Rethink Your Drink- FY 2018 Map shows reported events, October 2017 - June 2018 One-time events: • 117 sites • 11, 760 individuals RYD Week@School: • 22 sites • 3636 students Impact: • 464 pre- and post-pledge cards (intent to change) • 29. 3% improved intent to drink more water

Expanding RYD Message Through Collaboration • Partnership Opportunities – Small state – Small public health community • Don’t Re-Invent the Wheel! • Messaging, logos, educational materials • Funding limitations

Collaborations: West Virginia Oral Health Coalition • WV Oral Health Coalition – Multiple state and national groups promoting RYD message – “Water whenever, milk with meals” – Rethink. Your. Drink. WV. com • Request RYD materials and support • ‘Find a better beverage’ – RYD poster and video contest

Rethink. Your. Drink. WV. com Poster and Video Contest

Poster and Video Contest Entries

Collaborations: Bureau for Public Health • School Wellness Rethink Your Drink at School – WVDHHR BPH (funder) – FNP, KEYS 4 Healthy Kids, Families Leading Change – 7 Schools and 1 Community college – RYD Week@ School, RYD Staff wellness, RYD materials

Water Bottle Refill Stations • Environmental change to promote drinking water • Some collaborations and grants have funded stations – Highmark grant (TA for 2 school grants in 2018) – Try This grant – KEYS 4 Healthy Kids funding via Benedum (5 Schools in 2018) – Bureau for Public Health collaboration (8 Schools) • Local funding may also be used – Full fountain replacement ~900 – Retrofit existing fountain ~ 500

Water stations across the state

Contact Information Kerry Gabbert Family Nutrition Program Coordinator, SNAP-Ed Kerry. gabbert@mail. wvu. edu 304 -720 -9578