Wawa Mining Sector Growth Strategy Wawa Mining Growth

Wawa Mining Sector Growth Strategy

Wawa Mining Growth Strategy Project Overview • • Inventory mining activity & supply chain Mining sector supply-demand analysis S-D gap: (identify opportunities) Outreach to local business: Communicate opportunities, check on barriers, constraints • Marketing Plan 2 01/27/11

Wawa Mining Growth Strategy Conclusions • Strong entrepreneurial orientation • Most supply opportunities are known and being acted on, therefore no major “business attraction program” • Most important limiting factor of business expansion = availability of a qualified workforce = complex issue 3 01/27/11

Wawa Mining Growth Strategy Conclusions • Resident & labour force attraction is a part answer, but a multi-faceted approach is required • There is a need to address the perception (or reality) of some businesses that the Municipality needs to be more business friendly, and “Open for Business” 4 01/27/11

Wawa Mining Growth Strategy Business Opportunities • Commercial cleaning/janitorial • Training (H & S, common core, others) • Pre-employment medicals, hearing, drug testing • Massage therapy, chiropractic 5 01/27/11

Wawa Mining Growth Strategy Business Opportunities • • • HR consulting Machine shop, metal fabrication Communications equip supply/maint. On-site accommodations management Skilled trades, heavy truck mechanics Uniform rental/cleaning 6 01/27/11

Wawa Mining Growth Strategy Strategic Action Plan 3 Major Components 1. Addressing labour force related issues, including implementation of Marketing Plan 2. Addressing mining sector growth/ business opportunities 3. Other Action Plans 7 01/27/11

Wawa Mining Growth Strategy Action Plan: Labour Force • Labour force/entrepreneur attraction, supported by implementing marketing plan • Housing needs analysis & strategy • Assist community to understand mining, supply/services skills & labour needs • Engage & expose youth to mining, supply • Encourage training/apprenticeship in occupational fields related to mining 8 01/27/11

Wawa Mining Growth Strategy Action Plan: Mining Sector Growth & Opportunities • Semi-annual meetings with mines, suppliers, ED supporters to ID barriers, challenges. Objective: Foster growth. • Inform businesses of opportunities: mining supply showcase • Mining/exploration biz services directory • Targeted entrepreneurial support 9 01/27/11

Wawa Mining Growth Strategy Other Action Plans • Address lack of retail/business accommodation • EDC continue to work with Michipicoten FN on ED projects of mutual benefit • Prepare an Economic Development Strategy • Address perception (or reality) that Wawa is not business friendly & supportive 10 01/27/11

Wawa Mining Growth Strategy 2014 Action Program • That the Municipality and the EDC work cooperatively to develop a program to address all of the preceding actions in 2014. • Recommend a full day economic development day/summit for Council and EDC. Economic development best practices, issue identification, building ED collaboration & momentum 11 01/27/11

Wawa Mining Growth Strategy 2014 Action Program • The need to address issues, opportunities, & to implement actions is urgent if Wawa is going to capture future economic growth potential • Dedicated ED resources and municipal support is required! 12 01/27/11

Wawa Mining Growth Strategy Marketing Plan Strengthen the Wawa brand 13 01/27/11

Wawa Mining Growth Strategy Marketing Plan • Improve area & local signage 14 01/27/11

Wawa Mining Growth Strategy Marketing Plan Create effective marketing materials: profile, case studies, quick facts 15 01/27/11