WALT DISNEY GROUP 6 History of Disney Disney
- Slides: 15
WALT DISNEY GROUP 6
History of Disney � Disney started out in the studio entertainment in the animated cartoon industry. In 1923 Walter Elias Disney founded Disney Brothers Studio with his older brother Roy. They ran their company as a flat nonhierarchical organization, in which everyone including Walt used their first names, and no one had titles.
Disney Portfolio
Disney 4 Business Lines Studio Entertainment Media Networks • Theatrical Films • Walt Disney Pictures • Touchstone Pictures • Hollywood Pictures • Miramax • Broadcasting • ABC TV Network • TV Stations • ABC Radio Networks • Radio Stations • Distribution • Buena Vista • Cable Networks & International • ESPN • Disney Channel • Toon Disney • Soap. Net • Lifetime • E • Music Groups • Hollywood Records • Mammoth Records • Lyric Records • TV Production • Program Development • First Run Animation • Live-Action Syndication • Pay TV Services Parks & Resorts • Amusement Parks • Disneyland • Disneyworld • Euro Disney • Tokyo Disneyland • Disney Cruise Line Consumer Products • Merchandising licensing • Disney Stores • Disney Publishing • Walt Disney Art Classics • Disney Interactive
Innovation from an early age � � � � 1923 animated cartoon industry-black & white no sound 1928 called “Steam boat Willie” with Mickey Mouse 1931 1 st Color Cartoon 1937 1 st full length animated feature film Set Learning Curve Innovation Branding
Today Studio Entertainment Industry Disney still leading innovation � � � Movies – full blown action/ special effects/ HD Television- live/reality Animation programs- computer animated Musical recordings- studios Live stage plays- broadway Internet Groups
Studio Entertainment Industry Analysis Five Forces Suppliers Low Potential Entrants Low Industry Competitors Rivalry Medium Substitutes High & Low Buyers High
Degree of competitive rivalry � Competitive rivalry-Medium high �# of competitors- low �Entrants barriers-high �Market size & growth- high �Product differentiation & brand loyalty- med �Cost structure of industry- high �Exit barriers-med to low
Today Disney Top 3 Competitors
2007 Percent of Revenues
2011 Fortune 500 Rank Company 500 rank Revenues ($ millions) 1 Walt Disney 66 40, 893. 0 2 News Corp. 91 33, 405. 0 3 Time Warner 103 28, 974. 0 4 Viacom 177 14, 963. 0 5 CBS 188 14, 245. 0 6 CC Media Holdings 394 6, 161. 4 7 Live Nation Entertainment 450 5, 384. 0
Disney Studio Entertainment Firm Analysis � 1980’s Entertainment Slump-Disney technologically adapted & innovation. � First Mover: 1988 -Disney Invested $30 mm in computer animated production system (CAPS) � Roger Rabbit
Firm Analysis-Disney Diversification � Disney takes on more: Diverse reduces risk in other industries � 1980’s-Touchstone � 1933 -Miramax
Distribution � 1978 -Home video industry Buena Vista Home Video and International Buena Vista
Disney’s Competitive Advantage • Produce it, Distribute it, Sell it • Buena Vista Home distribution Vertically film integrated • Changing with Technology • Taking on more risk • Adapting to consumer market preference Innovation • Horizontal Integrated • Growth in the entertainment industry • Marimax, Touchstone, Disney Studios, • Music, TV, Films, Plays Diversification • Investing in risky projects • Set learning curve First Mover • Copy Rights on TV, Film, Music, Plays Intellectual Property Rights • From children to adults • Adults trust Disney. Adults take their kids, and their kids take their kids etc. . Brand Loyalty • Movies promotes new park rides, promotes new products, promotes new tv shows etc. . Cross Promotion
- Walter walt disney
- Walt disney the man
- Walt disney presentation
- Walt disney risk management
- What are the 7 disney values?
- Walt disney company investor relations
- Walt disney studios motion pictures international
- Brand
- Alora disney
- Walt disneys childhood
- Disney world founder
- Chikaomi takahashi
- Famous dyslexia quotes
- Walter elias walt disney
- Spreekbeurt knuffels
- Poema de la sociedad de los poetas muertos