Disney Brand Identity By Esmeralda & Aidan
Company Brand Disney, which was created by Walt Disney has a company based on movies or films for children. They use animated characters to advertise their movies or products. They’ve made and animated some of your favorite movies such as lilo and stitch, frozen ll and monsters inc. In 1923 Disney was founded in Los Angeles California
Who is Disney targeted towards? Disney’s targeted audience is towards children, young adults, adults and for anyone with a love of fantasy like stories, disney is for everyone no matter what age you are
How is the company’s identity/brand relevant to the target market? It is relevant to their audience because they use kid friendly characters to appeal to children of all ages.
How does the company differentiate themselves from other companies? Disney uses their unique logo their logo is written in cursive and they have their castle drawing behind their logo. Another thing that makes disney's company different from other companies is that Disney has their own amusement park in LA which not many other companies have.
Does the company have unity? The company’s materials have unity because all of their films connect in one significant way like easter and/or crossovers
How does the logo represent the company? What are the company’s colors, images and fonts that help define them? The company's colors are blue, light blue, black and white. They use cursive fonts as well as drawings like their disney castle and their mickey ears. The images that help define Disney’s company are the disney castle and the mickey mouse ears.
Examples of Visual Identity