Latin America Walt Disney Studios Motion Pictures International

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Latin America Walt Disney Studios Motion Pictures International Country Name Showeast Meeting October 2009

Latin America Walt Disney Studios Motion Pictures International Country Name Showeast Meeting October 2009

FY 09 & FY 10 Highlights Ioioioo Iooiioio Ioioioio 2

FY 09 & FY 10 Highlights Ioioioo Iooiioio Ioioioio 2

Agenda Market Overview FY 09 Financial Overview FY 10 Financial Overview & Upcoming Titles

Agenda Market Overview FY 09 Financial Overview FY 10 Financial Overview & Upcoming Titles Competitive Release Schedule Key opportunities and initiatives to grow 3

Market Overview 4

Market Overview 4

Market Share Distributors’ GBO Market Share 19% 23% Disney / Sony Joint Venture Note

Market Share Distributors’ GBO Market Share 19% 23% Disney / Sony Joint Venture Note Source Total Titles Attendance (FY 09) (millions) 21 6 18 21 27 39 12. 7 6. 3 10. 8 11. 5 16 13. 0 19 29. 2 24 7. 7 17 4. 4 13 2. 1 151 305 7. 5 105. 2 19 22. 3 Figures consider data from the cinema industry in Brazil from September 23 rd 2008 to September 29 th 2009. Nielsen EDI, Brazil October 13 th , 2009. 5

Exhibitors’ GBO Market Share (FY 09) Total Note Source GBO YTD Locations Screens (R$

Exhibitors’ GBO Market Share (FY 09) Total Note Source GBO YTD Locations Screens (R$ millions) 50 397 313 34 176 111 8 85 43 21 82 51 19 70 41 4 40 39 517 1. 273 306 653 2. 123 904 Figures consider data from the cinema industry in Brazil from September 23 rd 2008 to September 29 th 2009. Nielsen EDI, Filme B Brazil October 14 th , 2009. 6

Box Office Evolution CALENDAR YEAR 2007 - 2010 (8%) (2%) Total: 1 B Total:

Box Office Evolution CALENDAR YEAR 2007 - 2010 (8%) (2%) Total: 1 B Total: 950 Total: 718, 5 Total: 696, 8 (92%) (88%) (92%) (98%) In R$ (‘ 000) Actual Rates Note Source Figures consider data from the cinema industry in Brazil from September 23 rd 2008 to September 29 th 2009. Nielsen EDI, Filme B Brazil October 14 th , 2009. 7

Admissions Evolution CALENDAR YEAR 2007 - 2010 In (‘ 000) Note Source Figures consider

Admissions Evolution CALENDAR YEAR 2007 - 2010 In (‘ 000) Note Source Figures consider data from the cinema industry in Brazil from September 23 rd 2008 to September 29 th 2009. Nielsen EDI, Filme B Brazil October 14 th , 2009. 8

Screens Evolution CALENDAR YEAR 2007 - 2010 Note Source Figures consider data from the

Screens Evolution CALENDAR YEAR 2007 - 2010 Note Source Figures consider data from the cinema industry in Brazil from September 23 rd 2008 to September 29 th 2009. Nielsen EDI, Filme B Brazil October 14 th , 2009. 9

Average Ticket Price CALENDAR YEAR 2007 - 2010 Note Source Figures consider data from

Average Ticket Price CALENDAR YEAR 2007 - 2010 Note Source Figures consider data from the cinema industry in Brazil from September 23 rd 2008 to September 29 th 2009. Nielsen EDI, Filme B Brazil October 14 th , 2009. 10

FY 09 Financial Overview 11

FY 09 Financial Overview 11

FY 09 Performance +51% +21% In U$D (‘ 000) FY 09 Budget Rates 12

FY 09 Performance +51% +21% In U$D (‘ 000) FY 09 Budget Rates 12

FY 09 Performance

FY 09 Performance

Net Contribution – Cause of Changes In U$D (‘ 000) FY 09 Budget Rates

Net Contribution – Cause of Changes In U$D (‘ 000) FY 09 Budget Rates 14

FY 10 Financial Overview & Upcoming Titles 15

FY 10 Financial Overview & Upcoming Titles 15

FY 10 Performance In U$D (‘ 000) FY 10 Budget Rates 16

FY 10 Performance In U$D (‘ 000) FY 10 Budget Rates 16

Princess and the Frog Bolt Release date 01 -Jan-09 Enchanted 14 -Dec-07 Princess and

Princess and the Frog Bolt Release date 01 -Jan-09 Enchanted 14 -Dec-07 Princess and the Frog Goal Budget # prints xxx 200 xxx Revenue $1, 828 $1, 628 $1, 769 $1, 628 Ad/Pub $878 48% $482 30% $607 34% $527 32% $1, 161 64% $727 45% $997 57% $1005 62% $-211 -12% $419 26% $165 9% $96 6% Prints, Basics & Other Net Contribution In U$D (‘ 000) FY 10 Budget Rates 17

Marketing Strategy 18

Marketing Strategy 18

A Christmas Carol Bedtime Stories Release date 23 -Jan-09 Polar Express 06 -Jul-07 Christmas

A Christmas Carol Bedtime Stories Release date 23 -Jan-09 Polar Express 06 -Jul-07 Christmas Carol IMD Budget # prints xxx xxx Revenue $1, 378 $? ? $1, 322 $1, 532 Ad/Pub $454 33% $? ? 21% $486 37% $489 32% Prints, Basics & Other $839 61% $? ? 28% $1, 085 82% $952 62% $86 6% $? ? 51% -$248 -19% $91 6% Net Contribution In U$D (‘ 000) FY 10 Budget Rates 19

Marketing Strategy 20

Marketing Strategy 20

Old Dogs Bedtime Stories Release date 23 -Jan-09 Wild Hogs 20 -Apr-07 Goal Old

Old Dogs Bedtime Stories Release date 23 -Jan-09 Wild Hogs 20 -Apr-07 Goal Old Dogs Budget # prints xxx 100 xxx Revenue $1, 378 $536 $688 $532 Ad/Pub $454 33% $244 46% $243 35% $170 32% Prints, Basics & Other $839 61% $331 62% $442 64% $291 55% $86 6% -$40 -7% $3 $71 13% Net Contribution In U$D (‘ 000) FY 10 Budget Rates 21

Marketing Strategy 22

Marketing Strategy 22

Alice in Wonderland G-Force Release date 14 -Aug-09 Enchanted 14 -Dec-07 Alice in Wonderland

Alice in Wonderland G-Force Release date 14 -Aug-09 Enchanted 14 -Dec-07 Alice in Wonderland Goal Budget # prints xxx 200 xxx Revenue $1, 423 $1, 628 $2, 142 $1, 507 Ad/Pub $937 66% $482 30% $648 30% $433 29% Prints, Basics & Other $989 70% $727 45% $1, 092 51% $963 64% -$503 -35% $419 26% $402 19% $111 7% Net Contribution In U$D (‘ 000) FY 10 Budget Rates 23

Marketing Strategy 24

Marketing Strategy 24

Prince of Persia Prince Caspian Release date 30 -May-08 # prints National Treasure 2

Prince of Persia Prince Caspian Release date 30 -May-08 # prints National Treasure 2 25 -Jan-08 Prince of Persia Goal Budget xxx xxx Revenue $2, 351 $1, 570 $2, 809 Ad/Pub $1, 285 55% $484 31% $714 25% Prints, Basics & Other $1, 424 61% $757 48% $1, 345 48% -$358 -15% $329 21% $751 27% Net Contribution In U$D (‘ 000) FY 10 Budget Rates 25

Marketing Strategy 26

Marketing Strategy 26

Toy Story 3 UP 3 D - YYYY Goal Budget 10 -Dec-04 # prints

Toy Story 3 UP 3 D - YYYY Goal Budget 10 -Dec-04 # prints 352 xxx xxx Revenue $5, 253 $2, 986 $4, 049 $3, 084 Ad/Pub $976 19% $989 33% $1, 417 35% $674 22% $1, 568 30% $1, 431 48% $1, 346 33% $1, 201 39% $2, 708 51% $567 19% $1, 286 32% $1, 209 39% Net Contribution 04 -Sep-09 Toy Story 3 Release date Prints, Basics & Other 2 D – XXXX Incredibles 27

Toy Story Plan Toy Story 1 & 2 3 D Toy Story 3 3

Toy Story Plan Toy Story 1 & 2 3 D Toy Story 3 3 D 28

Marketing Strategy 29

Marketing Strategy 29

Competitive Release Schedule 30

Competitive Release Schedule 30

3 D Release Schedule Nov 6 th XMAS CAROL Dec 11 th AVATAR Jan

3 D Release Schedule Nov 6 th XMAS CAROL Dec 11 th AVATAR Jan 15 th FINAL DESTINATION and BATTLE FOR TERRA Feb 19 th TOY STORY Feb 26 th TOY STORY 2 Mar 05 th ALICE IN WONDERLAND Mar 26 th HOW TO TRAIN YOUR DRAGON Mar 26 th PIRANHA 3 D Jun 25 th TOY STORY 3 Jul 09 th SHREK 4 Jul 30 th DESPICABLE ME Aug 6 th THE HOLE Sep 3 rd CATS & DOGS Oct 8 th RESIDENT EVIL 4 and GUARDIANS OF GA'HOOLE Dec 3 rd OOBERMIND Dec 10 th TRON LEGACY Jan 7 th “Alice” would have a longer run if released on Apr 23 rd 9 weeks without a new 3 D release RAPUNZEL 33

Key opportunities and initiatives to grow 34

Key opportunities and initiatives to grow 34

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