Team Guide Me Anita Cikoch Claudia Philipp Carla

Team Guide. Me: Anita Cikoch, Claudia Philipp, Carla Romero, Anna Schnelbach, Esther Sung 1

Guide. Me Video 2

App Overview We invite you to Guide. Me, a tour app that encompasses local flavor, affordability trip customization and ease. Let our local tour guides lead you to complete cultural immersion. 3

Problem, Opportunity, Unmet Need q“Mobile bookings in travel have grown by 1700% between 2011 and 2015, moving from 1% to 18% of online revenues” (Frederic Gonzalo, 2016) 4

Problem, Opportunity, Unmet Need q“ 75% or more of millennials surveyed in each country say they prefer to create their own itinerary, rather than leaving it up to a packaged tour" (Adobe, 2016). 5

Problem, Opportunity, Unmet Need q "30% of millennials worry that costs will rise if they wait too long to book their trips. " (Adobe, 2016) 6

Problem, Opportunity, Unmet Need q"Over 80% of millennials say the best way to learn about a place is to live like the locals do. " (Air. Bn. B, 2016) 7

1. Mobile Interface App description 2. Convenience 8

3. Uniqueness App description 4. Affordability 9

Functionality and Features 10

Functionality and Features 11

Functionality and Features 12

Functionality and Features 13

Target Market q. Smart phone users q. Technology driven convenience and accessibility q. Millennials– Direct 14

Target Market q"Travelers ages 15 to 29 (millennials) accounted for an estimated 23% of international travelers in 2015" q. The number of international travelers in 2015 was 1. 2 billion q. Estimated target market of: 253 million 15

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Primary Research Findings 19

Competitor Mobile Safety Location Itinerary Message App Option Service Generator Interface Kolu ✔ ✘ ✔ ✔ ✔ Tours by ✘ ✘ ✔ ✔ ✘ Locals Tour Guide ✘ ✘ ✘ Competition Businesses Trip. Advisor ✔ ✘ ✔ ✔ ✘ Guide. Me ✔ ✔ ✔ 20

Revenue Model q. App is a free download q. Fee Model q. Fee for Service 21

Revenue Model q. Fee Model q. Commission q Cancellation fee q. Tourist pays guide with credit card through the app 22

Let our app guide you to complete cultural immersion 23

References Adobe Follow. (2016, April 27). ADI 2016 Travel Report. Retrieved October 10, 2017, from http: //www. slideshare. net/adobe/adi-2016 -travel-report Airbnb and the Rise of Millennial Travel. (2016, November). Retrieved October 10, 2017, from https: //www. airbnbcitizen. com/wpcontent/uploads/2016/08/Millennial. Report. pdf Fuggle, L. (2016, April 12). 70 travel & tourism statistics to know about in 2016 [Trends Report]. Retrieved October 10, 2017, from https: //www. trekksoft. com/en/blog/travel-tourism-stats-2016 Machado, A. (2014, June 18). How Millennials Are Changing Travel. Retrieved October 10, 2017, from https: //www. theatlantic. com/international/archive/2014/06/how-millennials-are-changing-international-travel/373007/ Wenner, B. (2016, May 18). Millennial Traveler Statistics (Infographic). Retrieved October 8, 2017, from https: //web. iceportal. com/millennial-traveler-statisticsinfographic/ Image of Mobile app interface retrieved on October 6, 2017 from http: //time. com/money/collection-post/4529945/best-bank-convenience/ Image for Convenience retrieved on October 6, 2017 from https: //www. 123 rf. com/photo_15995752_abstract-word-cloud-for-convenience-store-with-related-tagsand-terms. html Convenience Image of light bulb picture retrieved on October 6, 2017 from ttps: //www. researchfish. net/single-post/2017/07/04/What-makes-Researchfish-unique Image of piggy bank breaking picture retrieved on October 6, 2017 from https: //www. homecredit. co. in/mcl/empty-wallet-dont-break-your-piggy-bank-fixed-deposits/ Image of Dollar sign and clock and arrows retrieved on October 6, 2017 from Image: https: //mypaymentsavvy. com/payment-solutions/convenience-fee-model-no-cost-to-biller/ http: //www. conceptdraw. com/examples/load-balancer-symbol Images of person on card and airplane from revenue model slides retrieved on October 6, 2017 from Images: https: //www. creditloan. com/credit-cards/travel-rewards/ 16 Stats About Mobile Travel in 2016. (2016, April 12). Retrieved October 10, 2017, from http: //fredericgonzalo. com/en/2016/04/12/16 -stats-about-mobile-travel-in-2016/ T. (n. d. ). Guide. Me Proto IO. Retrieved November 01, 2017, from https: //claudiaphilipp. proto. io/projects/ Jaaskelainen, L. (n. d. ). Topic: Global Travel and Tourism Industry. Retrieved November 01, 2017, from https: //www. statista. com/topics/962/global-tourism/ 24