Super successful surveys Super successful surveys Step 1

Super successful surveys

Super successful surveys Step 1: Pick a purpose. • Clearly define what types of information you want to gather. • Identify how you expect to use the data. in the story in a sidebar as a graph or as fact gathering for use in future stories

Super successful surveys Step 2: Stay short, simple and specific. • Respondents should take less than 10 minutes to complete a survey. A two to five minute survey is best. • Make sure your questions are easy to understand. • Do not use jargon or make questions too complex. • Yes or no and multiple choice questions are better to use. Open ended questions will give you answers that are difficult to analyze.

Super successful surveys Step 3: Do not dwell on demographics. • Put demographic questions last. name grade age gender • Ask the most important questions first, in case people lose interest before completing the survey.

Super successful surveys Step 4: Curb confusion with consistency. • If you ask respondents to rate something on a scale of one to five, with five being highly satisfactory, that scale should be consistent throughout the survey. • Likewise, if choice (a) corresponds to the highest number of something and choice (d) to the lowest, maintain this order throughout the survey. • Remember, your respondents are just like you. They do not have a lot of time. If you confuse your respondents, you will get inconsistent results or they will stop taking the survey.

Super successful surveys Step 5: Adopt an acceptable arrangement. • One question should lead logically into another. • Move from less specific questions to more specific questions.

Super successful surveys Step 5: Time a test. • Ask a group of your staff members or friends to take the survey. • This will tell you how long your survey will take to complete and if questions are confusing.