SinusMilieus Market Determination CAROLINE NIKLAS 17 TH OF
- Slides: 12
Sinus-Milieus & Market Determination CAROLINE & NIKLAS 17 TH OF APRIL
Check-in 9: 00 -9: 10 Check-in 9: 10 -9: 20 Explanation - Did you already hear about the Sinus-Milieus? 9: 20 -10: 10 Task 1 - What did you hear? 10: 10 -10: 25 Task 2 - In which context? 10: 25 -10: 40 Break 10: 40 -11: 00 Explanation 11: 00 -11: 45 Task 3 11: 45 -12: 00 Post-Motorola
Explanation: Sinus-Milieus “
Task 1: Sinus-Milieus 30 min Divide into three groups and find some information about your milieu, use the internet. Find examples for: 1. Car brand 2. Clothing brand 3. Grocery store Be prepared to present your results. Group 1: Traditionals, Established, Precarious Group 2: Liberal Intellectuals, Socio-Ecologicals, Modern Mainstream Group 3: Hedonists, Adaptive Navigators, Performers, Cosmopolitan/Digital Avantgarde
Task 2 - What do you think about the Sinus-Milieus? - Pro´s and con´s? - Why are the milieus important? - For what could you use them?
Break: 10: 25 – 10: 40
Explanation: Market Determination Who? (Customer) Where? (Region) What? (Product)
Explanation: Market Determination – Who? Purchase customer Provider Internal provider Sales customer Retailer User Consumer Company
Explanation: Market Determination – What? 1. Product Consistency: product sector is the same for a long period 2. Product Expansion: product sector will be expanded, e. g. VW cars from extra class to transporters 3. Product Reduction: eliminate a product sector and concentrate on one sector 4. Diserfication: enter completely new product sectors
Explanation: Market Determination – Where? Chimney markets Local market Regional market International markets National markets Hemisphere market World market
Task 3: Market Determination 30 min Think about a product and do the Market Determination. Use the Sinus-Milieus. In a group of three. Be prepared to present your results
Post-motorola What went well : - Innovative/interesting topic What can we put in action: - How to segment a product - Creative tasks - Explanation good learning - Work was done What did we learn: - New topics (Sinus Milieus/Market determination) - Difficult tool - Not 100% safe - Mixing up milieus What can we improve
