RNG Communications Josh Newman Laura Keir July 12
- Slides: 8
RNG Communications Josh Newman & Laura Keir July 12, 2019
Communications Plan • Goal: Increase community awareness and support for the MWMC’s RNG project, including its environmental and financial benefits. • Objectives: 1. Provide consistent, transparent, and relevant information to the Eugene-Springfield community regarding the RNG project, including safety information for neighbors of the treatment plant. 2. Build community support for the MWMC’s RNG project. 3. Improve community awareness of the MWMC’s resource recovery efforts using RNG as a primary example, to elevate the MWMC as a local leader in protecting the environment. 4. Coordinate with partners – including NW Natural and the off-taker – so that project messaging is compatible.
Core Messages/Talking Points • Project Overview: The MWMC is embarking on an exciting project to turn biogas–a byproduct of the wastewater treatment process–into renewable natural gas (RNG). Producing RNG is a win for the community and the environment. • Environmental Benefits • Financial Benefits • Project Timeline • Safety • Project Partners
Communications Matrix
Staff Protocol for Responding to Media & Community Members Contact with the Media: • All contact and requests from the media (TV, radio, newspaper, blog, etc. ) for interviews, statements, project information, etc. should be referred as soon as possible to the RNG Communications Lead (Laura Keir, contact information in table) or the RNG Communications Support (Loralyn Spiro) if Lead is not available. Contact with Community Members: • For general information about the RNG project, direct people to the MWMC website: www. mwmcpartners. org/rng. You can also use the attached talking points. • For more specific questions or requests, provide them with contact information for the appropriate project spokesperson: • • • Josh Newman- Main project spokesperson Sharon Olson- Backup project spokesperson Mark Van Eeckhout- Construction spokesperson Laura Keir- Media lead Loralyn Spiro- Media backup
Project Profile
Project Webpage www. mwmcpartners. org/rng
Thank You Questions & Discussion
