Red Ginseng Energy Drink Pills 20100927 Elly Jason
- Slides: 12
Red Ginseng Energy Drink & Pills 2010/09/27 Elly & Jason
Outline � Product introduction � Marketing plan � Cost � SWOT analysis � Conclusion
*Product Red Ginseng Energy Drinks and Pills *Logo:
Product Description • Main ingredient: Red Ginseng Effects of Red Ginseng - Increasing energy - Stimulating sexual function - Reducing the incident of cancer • Natural healthy ingredient
Energy Drink Industry The U. S. domestic market: $10 billion Market structure Energy Drink Consumer 35% 65% under 35 years old above 35 years old
Competitions Red Bull Monster
Slogan To be in the best of health. No caffeine in it.
Marketing Strategy Product Healthy Ingredient Price $1. 99 Target People Above 35 years old Promotion Buy one get one free campaign Place Three major food retailer: Wal-Mart, Kroger Co. , Costco
Cost Item Price Retail price in Korea $1 Shipping $8 / 1 cubic foot $0. 02 per bottle Duty $0. 05 (approximation) ( free for ginseng root; $0. 01 for beverage with 0. 06 liter ) Source: http: //uboxworldwide. com/international-shipping/korea_south/ http: //usitc. gov/publications/docs/tata/hts/bychapter/1002 C 12. pdf http: //usitc. gov/publications/docs/tata/hts/bychapter/1002 C 22. pdf Total cost: $1. 07 / bottle Retail price: $1. 99 ( Red bull – $1. 99, Monster – $2. 29 )
SWOT Analysis Strengths: Weaknesses: 1. Healthier 2. High quality ginseng resource 3. Variety of ginseng product 4. Price 1. Flavor 2. People might not be familiar with ginseng drink and pill Opportunities: 1. Awareness of Healthy food 2. Up coming FTA between Korea and the U. S. Add honey Threats: 1. Taste of American consumer 2. People in the U. S. get used to drinking coffee
Conclusion �A healthier alternative to energy drink �A challenge to change people’s habit of drinking energy drink � To expand the market to the North & South America in the future
References � � � http: //en. wikipedia. org/wiki/Ginseng http: //www. kgc. or. kr/front/kgc/network. do http: //researchwikis. com/Energy_Drinks_Market http: //supermarketnews. com/profiles/top 75/2010/index. html/ http: //www. pe 2000. com/caffeine. htm http: //kgc. or. kr/brand/product. do? product. Ctgry. Group=3&nav= 2_4_0 http: //uboxworldwide. com/international-shipping/korea_south/ http: //www. export. gov/FTA/korea/index. asp http: //en. wikipedia. org/wiki/Main_Page http: //usitc. gov/publications/docs/tata/hts/bychapter/1002 C 12. pdf http: //usitc. gov/publications/docs/tata/hts/bychapter/1002 C 22. pdf
