Promoting and Marketing Your Seamless Summer Program Sandy

Promoting and Marketing Your Seamless Summer Program Sandy Helsel, Maureen Johnson, Justin Muschott, Stephanie Huff, Annastacia Yager Nutrition Education Supervisors Manteca Unified Nutrition Education CSNA 62 nd Annual Conference November 14, 2014 Sacramento, CA

About Us • Manteca Unified School District • San Joaquin Central Valley – Approx. 60 miles south of Sacramento • 30 sites – 24, 000 students – 64% free and reduced

Promoting and Marketing Your Summer Feeding Program • Getting Started • Be a Summer Meal Champion • Planning for a Strong Summer Meal Program • Adding the Fun and Special Events • Make Summer Meal Sites the Talk of the Town

Getting Started Sandy Helsel

Our Journey • Contract Meals • Summer meal transition • Energy savings • Meal counts – Number of employees increased – Number of meals increased

Pre-Partner Meeting • City departments – Parks & Recreation, library, etc. • Other district departments – Pre-K/Kinder program • After school programs – Give Every Child A Chance – YMCA – Boys & Girls Club • County & private schools • Day care • Community leaders

Utilizing Inventory & DOD • Several vendors • Menu/Meals – Special Diets • Inventory (year end) • DOD • Swept funds • Focus on produce

Be A Summer Meal Champion Maureen Johnson

Advertising for the Summer • Advertising requirements • Mail flyers • Parks and Recreation Department Handbook • Back of menu • Postings in community gathering places • Door hangers

Staff Training Day • Staffing plan • Paperwork review • General information – Clipboards – Equipment/supplies • Route preview

Planning for a Strong Summer Meal Program Justin Muschott

Infrastructure • Vehicles – Borrow from other departments and schools • Warehouse staffing – On-site staff other than delivery drivers • Storage and accessibility – Freezer and refrigerator space – Warehouse dry storage

Distribution • Route planning – Meal Counts – Proximity • Schedules – Serve time and transport time – Directions for route • Serve locations • Food transport • Communication

Safety • District policy paperwork – DMV clearance, rules and guidelines, etc. • Daily vehicle inspections • Weather considerations – Water! – Shade – Hats, neckbands, fans, etc. • Child Safety – – Be approachable Caution signs/cones Be aware of surroundings Advance notification to local police department

Adding the Fun & Special Events Stephanie Huff

Name Your Route • Routes A, B, C, D… – Team development and comradery • New names – Allspice – Beach Balls – Cinnamon – Dynamic Duo

Easy Decorating • Summer theme • Friendly competition • Facebook postings – Free advertising • Keep it simple – Dollar Store & 99¢ Store

BBQ Participation • One park per day • Raised participation 41% • Plans to expand next year

Family Fun Time at the Park • Meals must be consumed on site • Family fun and physical activity • Staff participation – Kids wanted to come out to eat and play

Make Summer Meal Sites the Talk of the Town Annastacia Yager

Partnerships • Invite local news coverage – Newspaper, television, etc. • Word of mouth – Social Media • “Thank you” from families • Post-partner meetings – Address any issues – Suggestions for next year

End of Summer Evaluations • Re-evaluate site locations • Menu changes • Length of time at each site • New partners – Alliance for a Healthier Generation

Questions?

Contact Information Manteca Unified School District Nutrition Education 209. 858. 0778 www. musdnutrition. net