PR Savvy Salaina Haroon Group Account Director Communiqu

PR in Pakistan • How to benefit from the growth of the PR industry

Defining Your Audience • Your buyer market (local vs. international) • Community (Media +

Effective Content Management • To build the right PR (need the right communications structure!)

The Timing! • Making the right noise at the right time! • How much

Type of PR (Right Content, Right Approach) • Accuracy of your content • Are

Getting the best for your buck • First - be clear and define how

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PR Savvy! Salaina Haroon Group Account Director Communiqué Collective salaina. haroon@c-collective. com. pk

Public Relations vs. Advertising

PR in Pakistan • How to benefit from the growth of the PR industry • More media! More opportunity!

Defining Your Audience • Your buyer market (local vs. international) • Community (Media + Society + CSR) • Peers (Generic promotion of the industry herein

Effective Content Management • To build the right PR (need the right communications structure!) • External vs. Internal (PR Officer vs. Agency)

The Timing! • Making the right noise at the right time! • How much noise to make • How many PRs should ideally go out to the print/online/electronic every quarter (or any defined time period)

Type of PR (Right Content, Right Approach) • Accuracy of your content • Are you PR savvy? • Designing the PR campaign and which type of content needs to go out ▫ ▫ ▫ Interviews (for various media verticals) Articles/press releases Case Studies Events/Road shows Speaking Opportunities Website / Online presence

Getting the best for your buck • First - be clear and define how much you want to spend! • Second – make sure you spend it • Third – do not stop spending until you can define an ROI after a given campaign period • Fourth – identify any mistakes and start over • Fifth – you are PR savvy!