PASSION SLAM Exotic Fruit Juices We now live

PASSION SLAM Exotic Fruit Juices

We now live in a health conscious revolution. “There is a paradigm shift in the eating habits that has brought organic and healthy food and beverages to the spotlight. ” - Quantzig

Solution A beverage company introducing nutrient dense fruits in the market. Affordable Accessible Social Purpose 1 lb of passion fruit can cost $15 Passion Fruit Guava, Acerola and Soursop are hard to find. Giving back to the farmers and their communities.

Business Consumer TARGET : Grocery Stores Universities & Private Schools Restaurants B C Online Sales Demographics: Millennials and Gen Z.

Kitchen Facility in Watsonville, CA Our Juices: $. 58 c Cost $1. 95 wholesale $3. 99 retail

Market Validation The global fruit and vegetable juice market: USD 157 B in 2016 -> USD 257. 17 billion by 2025, according to a new report by Grand View Research, Inc. Key factors driving the growth of the market: - increasing consumption of fruit juices - introduction of fruit and vegetable blends - cold pressed juices - rising disposable income in emerging countries.

Market Size • 12 Months Test Monterey & Santa Cruz • Raise 100 K Expand Business • Complete Seed Round 500 K TAM: 57 k customers Attainable Market Year 1: 1% = $11, 898. 88 Year 2: 2% = $23, 791. 3 Year 3: 3% = $35, 687. 33 Attainable Market TAM: 1, 259, 622 customers TAM: 1, 949, 220 customers Year 1: 1% = $263, 009. 07 Year 2: 2% = $526, 018. 15 Year 3: 3% = $789, 027. 22 Attainable Market Year 1: 1% = $406, 997. 14 Year 2: 2% = $813, 994. 27 Year 3: 3% = $1, 220, 991

Competitive Landscape Hawaiian Sun Juices Ingredients: water, natural cane sugar, passion fruit juice concentrate, natural orange flavor, citric acid, organic juice concentrate, annatto (natural coloring) and ascorbic acid(vitamin c).

Promotion Monterey/Santa Cruz Test April 2019 Marketing Plan Approved May 2019 Test different approaches June 2019 July 2019 Change Model if needed Refine approach So Cal Launch 2020 Southern CA

Team • Founder/CEO – Jade Vucina • Graphic Designer – David Curtis • CPA – Mark Kintz • Legal Counsel – Talis Partners • Fruit Producer – Jose Miguel Aguilar

Financial Projections 2 500 000 2 000 1 500 000 Net Income 1 000 Gross Profit Gross Revenue 500 0 -500 000 2019 2020 2021 2022

Thank You! Jade Vucina (831) 241 -8351 jade@passionslam. com