Opening campaign road show Annika Vilu Ministry of

  • Slides: 7
Download presentation
Opening campaign – road show Annika Vilu Ministry of Finance of Estonia Communications Department

Opening campaign – road show Annika Vilu Ministry of Finance of Estonia Communications Department

Why? 93% of population has heard that Estonia receives support from the EU and

Why? 93% of population has heard that Estonia receives support from the EU and 24% have heard of SF Too much information, too many sources Goals: ü Public awareness ü Attractive message ü Local Approach ü Common messages Complicated subject for the public Difficult to promote to the media Capital – centred information

When and whom? 24 October – 5 December 2007 Target groups: ü General public

When and whom? 24 October – 5 December 2007 Target groups: ü General public ü Potential applicants ü Local media ü Municipalities

How? ü 15 counties/regions ü Co-operation with intermediate bodies ü Co-operation with local development

How? ü 15 counties/regions ü Co-operation with intermediate bodies ü Co-operation with local development centres and county governments ü Format – information day: Questionsanswers Overview of county statistics, success stories Presentations of supported fields Information about application possibilities, contacts

How? Promotion: ü Adverts in newspapers ü Clips on radios ü Banners at websites

How? Promotion: ü Adverts in newspapers ü Clips on radios ü Banners at websites ü Press releases ü Announcements via e-mail lists ü Articles in regional newspapers Media coverage: ü Article in regional newspaper ü Introducing article in weekly paper ü News on radio ü News on television

Pluses and minuses + - Rise of awareness Too many co-operation partners, difficult to

Pluses and minuses + - Rise of awareness Too many co-operation partners, difficult to manage Active participation Too general messages Attraction for media Duration of a day Going local Every information day is different from previous, you cannot plan details Co-operation with different involved parts Rather low cost

Thank you! www. struktuurifondid. ee struktuurifondid@fin. ee annika. vilu@fin. ee

Thank you! www. struktuurifondid. ee struktuurifondid@fin. ee annika. vilu@fin. ee

Teistmoodi energiavalikud Eestile Raivo Vilu Tallinna Tehnikalikool NutuTeistmoodi energiavalikud Eestile Raivo Vilu Tallinna Tehnikalikool Nutu
FAJITAS POLITICAL CAMPAIGN PLAN Contents Campaign Targets CampaignFAJITAS POLITICAL CAMPAIGN PLAN Contents Campaign Targets Campaign
Common Campaign plan Common Campaign Plan Common CampaignCommon Campaign plan Common Campaign Plan Common Campaign
National Trauma Campaign Trauma Campaign org infoTrauma CampaignNational Trauma Campaign Trauma Campaign org infoTrauma Campaign
Campaign Plan Assignment Four Campaign Budget Campaign PlanCampaign Plan Assignment Four Campaign Budget Campaign Plan
Show Not Tell Show Not Tell Show andShow Not Tell Show Not Tell Show and