NUDGE 52 in person interviews 3 Partner callsmeetings

NUDGE [52] in person interviews [3] Partner calls/meetings Team Dynamo Al-Hassan Hleileh | Elika Mahdavi | Hung Le | Meghbartma Gautam Mentors: Ethan Kurzweil | Alan Chiu

What we [still] do NUDGE inspires you to travel by drawing on your own travel history and that of your friends and family as inspiration for your next journey. Nudging you through future milestones. [Our monetization is under review]

… for travel websites Social Networks Travel websites Customer Acquisition Customer Retention Product Development Relationship with key partners Enrichment Trusted relationships Online travelers Customer Acquisition Successful partnerships Travel Websites Leads User data Human Capital Word of Mouth Social Media Relationship with partners Direct referral links Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising

… for our end users Social Networks Travel websites Customer Acquisition Customer Retention Product Development Enrichment Trusted relationships Online travelers Special Deals Successful partnerships Travel Websites Relationship with key partners User data Human Capital Word of Mouth Social Media Relationship with partners Direct referral links Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising

Our Hypothesis last week Hypothesis Test 1 Partners and suppliers that leverage our model Partner interview 2 People want to see their travel history and have reminders communicated to them for future travel (closeness dictates level of inspiration) Confirmed [38/52] nearly all of the under 25 s – AGE is a BIG FACTOR!!!! 3 Do pictures of past travel, or friends and family travel, inspire people to travel? Do pictures of fantasy travel inspire people to travel more so Confirmed [45/52] 4 5 Which frequency of nudges and forms of nudge (notifications), do people see as optimal 52 customer interviews Result Confirmed Mixed result [25/52] Mixed result between weekly [15], biweekly [17], and push [15]

Partners and suppliers that we need to leverage for our model Travel partners NUDGE End User

Challenges (from Travelocity interview) Challenges Our solution 1. Customer insights differ Customer insights sharing of information 2. Cookie Attribution – Last cookie wins the commission, no way to assure that Streaming special deals – Expedia, Booking-Markets are open to this – so are smaller sites 3. Cookie expiry – Most cookies expire within 30 days 4. Margins –Travelocity is on a Cost Per Acquisition basis and not on a Cost per Customer Advertising Revenue 5. Uneven partnership –Travelocity is too big. They do not require any new lead generators Extension of business model outside travel market

End-user empathy map Cannot deal with any more Of retreats and holidays programs Pressure because of a lack of time Need better organization Demands and responsibilities Deadlines People putting up cool pictures of their travels on Facebook Great deals but action late on them Great stories, wishing they were a part of it No time to plan vacations Limited amount of time to relax Limited window of time for vacations

Customer Insight 1) People do not want to be nudged > 1/week – Most people only want a nudge ~ 1/month 2) What prevents people from traveling is TIME, not imagination or laziness 3) Younger customers more active in all forms of social media. Easier to test. 4) Referrals from close friends more valuable than referrals from strangers.

Hypothesis next week? § Partner: used Facebook to collect photos and social degree connection § Customer: push nudge notification and monthly email § Customer: Standalone platform or Facebook application

Landscape (revised) Travel Sharing Travel Planning Travel Inspiration Facebook Reviews Travel Muse Q&A Localyte (Nile. Guide) Trip. Advisor Trip. Wolf Local Crowd Food Check-Ins Foursquare Gowalla Blog travelblog Travel Booking Flash Deals Communities Tours Gilt. Group (upscale) Couchsurfing Tour. CMS Groupon/Expedia Tripping Feedkite (Facebook) Local Uncle Rez. Go WAYN Spoontrip Nile. Guide Vayable Living. Social Hip. Dealz (travelfocused) Foodspotting Explore. Travellr Yelp Urban. Adventures Travel. Candy Pocket. Village (Metasearch) Yuupon travelpod Spot. World (Mobile) Kijubi Trippo wordpress i. Gotta. Guide Tour. Wrist Itinere bloggr Social Grid tumblr OTA Gtrot Expedia Gogobot Travelocity Flickr Trace. My. Trip Priceline Picasa Travellution Hostel. World Photos Social Grid Trip. Trace Tripl Plannr Globified Goby Trippy Hostel. Bookers Vacation Rental Home. Away Air. Bnb Home. Exchange Let. Me. Go Secret Escapes Triptrotting Tripbod