New Division Proposal For Marriott Company Michell Argumedo

New Division Proposal For Marriott Company Michell Argumedo BUS/475 06/22/2018 Caroll Sommers

Marriott Company Importance of the new divisions: Vision Mission Values

Business Model for the New Division Business model of the new division is based on: Customer segment Value proposition

New Product For the New Division Marriott Company new division will be offering the following products M beta- A recreation facility that offers customers with an opportunity to experience world class hotel experiences

Product-Customer relationship Product differentiation M beta services gauge consumer feedback Customers share their approval Customer can vote and engage in hotel innovations as presented through the new products.

How customer Needs are Addressed New Division will address customer needs by: I. Price strategies II. New services III. Improved services IV. Customer care services V. Targets customers

How to achieve competitive advantage The company can achieve competitive advantage by: Reviewing your core strengths Reducing costs Focus on service and product provided Differentiate your products Form an alliance with another company

New Division Vision and business model The new division has established its new: 1) Mission 2) Vision 3) Business model

Future plans for the new division Some of the Future plans of the division include Grow business revenue to 76 percent Improve customer service experiences Facilitate expansion of new company divisions Establish a positive relationship with all stakeholders.

How the New Division Align with the That of the Company Alignment of the New division, mission, values and that of the company. It aligns through the set Company Goals and objectives The Vision statements focuses on serving customer needs Both mission statements aims at promoting company goals

Summary of how the new Division Guide the strategic direction The new division guides the strategic directions by : Identifying the current and future market position Agree on priorities Put the plan together Hold everyone accountable Distribute tasks and assign actions.

Guiding Principles on Culture and social responsibilities Some of the guiding principles on culture and social responsibilities include: Change behaviors and mindset Work with and within current cultural situations Focus on critical few behaviors Deploy authentic informal leaders Link behaviors to business objectives Promote local institutions. Support community development programs

Guiding values on Ethics Integrity Excellence Respect for others

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