Nagy Research Credentials Market Research Profile Nagy Research

Nagy Research Credentials Market Research Profile

Nagy Research Departments • Direct Marketing (Mailing/ E-mailing/ SMS Campaigns) • On-ground Marketing (Activations: Booth Activations, Personal Counseling, Events/ Merchandising & Sales force Outsourcing/ Training) • Digital Marketing (Social Media Management/ Website Development & Hosting/ Research Engine Optimization) Clinical Research Department • Qualitative Research • Quantitative Research • Desk Research • Mystery Shopping Direct-to-Consumer Department Market Research Department Nagy Research (NR) is a full-service market research agency that serves leading brands with research and research-related activities. We help our clients to insight and solve business problems, build long-term relationship with their stakeholders and assist them in decisionmaking in building up their business, marketing & strategic plans. • Clinical Trial Feasibility • Regulatory Submission • Clinical Trial Monitoring • Data Management • Biostatistics • Medical Writing • Archiving

Nagy Research History • • Nagy Research (NR) was founded by an Egyptian Medical Doctor called Nagy Sobhy in 1996. It all started few years before in 1988 when Dr. Nagy seized the opportunity to serve the pharmaceutical and healthcare industry with ad hoc research studies. Sooner than expected, the company received requests for projects in other countries and other industries. Now, Nagy Research has 5 offices and has covered more than 29 different countries with approx. 2000 project. 1988 1995 • First Projects in Egypt • First Projects in KSA • Founding Nagy Research with its current 1996 name • First Projects in UAE 1997 • First Consumer Projects 2006 2007 2008 2016 • First Clinical Research Projects • First Projects in Algeria • First Projects in Tunisia • Launching NR- Experiential Marketing

Nagy Research Locations Nagy Research (NR) has 5 offices serving the entire MENA Region and selected countries in Africa and Asia.

Nagy Research Registrations & Certifications EACRPP. Egyptian Association of Clinical Research & Patient Protection

Market Research Department

Market Research Services Qualitative Research Focus Groups, Mini. Groups, Triads & Dyads In-depth. Interviews & Paired Interviews Quantitative Research Face-to-Face Personal Interviews (PAPI or CAWI) Telephone & CATI Interviews Ethnography Observation Diaries Home Visits Shop-alongs *Online Platforms serve to create an online alternative for Focus Groups and diaries for better reach and convenience of certain target respondents. Online Interviews *Interviews could be held in Central Location or in field.

Medical Market Research A total of 920 medical market research projects have been conducted since 1988; some of which are multi-country. Top 15 Medical Areas Cardiology/Cardiovascular Pain Management Endocrinology Chest Oncology & Hematology Anti-Infective Muscluscelectal Psychiatry Dermatology Neurology GIT Ophthalmology Rheumatology Nutrition Urology # of Studies 112 67 58 45 50 40 39 38 33 24 21 15 14 14 13 Example Dyslipidemia, Hypertension, Angina/ Myocardial Infarction, Heart Failure NSAIDs, Analgesic, Post-operative, menstrual, neuropathic, anti-rheumatics Diabetes, Thyroid Asthma, Pulmonary Arterial Hypertension, Pneumonia, Bronchodilator NSCLC, RCC, Breast, Pancreatic, Leukemia, Lymphoma, Prostate, Radio-& Chemotherapy, Hemophilia, Anemia Antibiotic, Antibacterial, Anti-Infective Osteoporosis Demenia, Alzeimer, Schiophrenia, Depression, Bi-polar Psoriasis, Skin, Hair, Botox, Erectile Dysfunction Diseases Multiple Sclerosis, Migraine, Ps. A Hepatic diseases, HCV, Emesis, GIT Disturbance Eye solutions, Glaucoma, Biologics, RA, AS Probiotics, Baby Formula, Cereals, Obesity, Vitamin benign prostatic hyperplasia, bladder (OAB, Incontinence) *Other Areas include: Dental, Vascular, fever & Flu, OTC, Vaccines, Allergy, Radiology, Pediatrics, Gynecology, Rare Diseases etc.

Consumer Market Research A total of 215 consumer market research projects have been conducted covering multiple industries as per below. Some of the projects cover multiple countries. IC Ag ive ot m Au to FM CG 50 40 30 20 10 0 ric T ul An im ture al He al th Ch em ica ls Ba nk in g Po lit ica El l Ho ect M Geme roni ed Ot ne Ap cs ia he ra pl & r I l R ian nd es ce us ea s tri rch es & Number of Projects by industry

Number of Projects Per Country African Countries (Kenya, Nigeria, Senegal, South Africa, Sudan, Ivory Coast) Gulf 12 Projects Asian Countries (Iran, India, Bangladesh, Pakistan) 20 Projects Others (Turkey, Cyprus, Australia) 12 Projects (Kuwait, Qatar, Bahrain, Oman) 54 Projects Levant (Lebanon, Jordan, Syria, Iraq) 82 Projects North Africa (Algeria, Tunisia, Morocco, Lybia) 93 Projects UAE KSA 108 Projects 258 Projects Egypt 709 Projects

Number of Projects Per Year Number of Projects 80 70 60 50 40 30 20 10 0 1988 1990 1995 2000 2005 2010 2014

Quality Control Measures Quality Control & Assurance of Marketing Research Division is the responsibility of the Business Development & Quality Control Manager. We have our own standard operating procedures that are based on ESOMAR guidelines for conducting marketing research. These SPOs include: • Field Interviews • Data Processing & Entry • Writing Reports • Continuous Training & Regular Appraisal * SOPs are sent upon request Project Management Hierarchy

Market Research Organogram Market Research Executives Operation Sales Diana Akram Hubs Mariam Emil Qualitative Research Egypt Rafik Richard B 2 B Quantitative Research KSA Neveen Matar Consumer Perceptual Mapping UAE Sherief Bassili Tunisia Narjess Belhadj Algeria Siham Mansouri Data Validation Data Tabulation Data Collection

For Requests for Proposal Mariam Emil Client Communication Manager (002) 012 2225 7781 mariam. emil@nagyresearch. com Nadine Sobhy Business Development Manager (002) 012 2234 1990 nadine. sobhy@nagyresearch. com Abeer El-leithy Business Development Executive (002) 012 9860 5024 abeer. mohamed@nagyresearch. com

Contact Us Headquarter Building 63, Road 104, Maadi, Cairo, Egypt. Phone: +20 -2 -25275071 / +20 -2 -25275072 / +20 -2 -25244337 Fax: +20 -2 -25244338 Mobile: +20 -1222342045 E-mail: info@nagyresearch. com KSA Office Business Plaza – West Tower – Office 415. Madinah Road, west of Radison SAS hotel, Jeddah, KSA Phone: +966 -2 -614 0019 Algeria Office Rue 05, Villa N° 50 – Beau lieu. Oued Smar – Alger, Algérie UAE Office JBC 1, Office 3307, Jumeirah Lakes Towers, Dubai, UAE Phone: +971 4 431 3978 Tunisia Office Immeuble Les Oranges, App E 2 -4, Nouvelle Medina, Ben. Arous 2063, Tunisia

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