Music Videos and Design The Elements of Design

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Music Videos and Design The Elements of Design Highlighted Through Music Videos

Music Videos and Design The Elements of Design Highlighted Through Music Videos

Emphasis Giving certain elements greater importance, significance, or stress than other elements in the

Emphasis Giving certain elements greater importance, significance, or stress than other elements in the text.

Emphasis Examples Ophelia - The Lumineers Lover of The Light - Mumford and Sons

Emphasis Examples Ophelia - The Lumineers Lover of The Light - Mumford and Sons In this music video, emphasis is placed on the beat of the song visually by showing the lead singer of the band hopping/walking/and stepping throughout the city to the beat. Instead of just hearing the beat, you are also able to see it in the steps he takes. . In this music video certain images are emphasized using focus. The camera will move from out of focus and back into focus to put emphasis on the image being shown. For example, at 1: 33 the camera is blurred on the man but then gradually comes into focus to emphasize the man smiling.

Contrast The difference between elements so that the combination of those elements makes one

Contrast The difference between elements so that the combination of those elements makes one element stand out from another.

Contrast Examples Holoscene - Bon Iver Cigarrettes - Noah Gundersen One of the contrasts

Contrast Examples Holoscene - Bon Iver Cigarrettes - Noah Gundersen One of the contrasts in this music video is highlighted in the beginning when the boy is in the room. The room is dark, but there is light coming in from the window to the outside. The light of the window and looking out of it is very bright. This contrast of dark and light makes the outside stand out and be intriguing to the audience because it is bright and beautiful compared to the darkness of the room. There is lots of examples of contrast throughout this music video, particularly when it comes to light and color. One good example showing contrast is when the woman is dancing on the stage in a red dress. The lighting in the video is very dark and the stage is dark, but the woman is wearing a red dress. The contrast between the dark stage and the red dress makes the woman stand out since she is the focus of the song and the video.

Organization The way in which elements are arranged to form a coherent unit or

Organization The way in which elements are arranged to form a coherent unit or functioning whole.

Organization Examples Riptide - Vance Joy Work song - Hozier The organization of the

Organization Examples Riptide - Vance Joy Work song - Hozier The organization of the images playing throughout this video make sense when listening to the song. The organization of the images matches the lyrics of the song. For example, the song goes, “I was scared of dentists and the dark. ” And the images are organized starting with a girl with a metal dentist contraption in her mouth and then a light going out so that it is dark. The organization of this music video follows our expectations and follows the audio that we hear. For example, the video starts with the title of the song and then moves to a band playing what you are hearing in the song. When the claps start in the song, the women on stage begins to clap. The organization of the images follows the organization of the music.

Alignment How things line up. Alignment can help control how our eyes move across

Alignment How things line up. Alignment can help control how our eyes move across a text.

Alignment Examples Do I Wanna Know - Arctic Monkeys Seven Nation Army - The

Alignment Examples Do I Wanna Know - Arctic Monkeys Seven Nation Army - The White Stripes The alignment of this music video is very obviously centered horizontally across the middle of the screen. It then moves out vertically to show sound waves that match with the music. This center alignment in the middle of the screen helps the audience to know what to watch and when the lines move outward, it is easy to understand that it is matching with the music playing and the movements are aligned each time through the middle of the screen. The alignment of this music video is constantly moving outward from the center of the screen. The beginning zooms into the triangle moving it to the direct center, and then from there the images continue to come from the center of the screen outward, constantly moving. The audience immediately knows to look at the center of the triangles to see the images moving outwards from the middle of them.

Proximity How close elements, or groupings of elements, are placed to each other and

Proximity How close elements, or groupings of elements, are placed to each other and what relationships are built as a result of that spacing.

Proximity Examples Closer - Chainsmokers Let Me Love You - Dj Snake ft. Justin

Proximity Examples Closer - Chainsmokers Let Me Love You - Dj Snake ft. Justin Bieber The proximity of the lyrics we hear and the lyrics that show on the screen are in sync. So the aural elements and visual elements are in close proximity, therefore the lyrics match up with what we hear. This music video also shows the proximity between the song that we hear and the lyrics that we see. They are in very close proximity because they are in sync with each other so we see the lyrics at the same time we hear them.

Color Helps determine emphasis in a visual text.

Color Helps determine emphasis in a visual text.

Color Examples Little Talks - Of Monsters and Men Wicked Games - The Weeknd

Color Examples Little Talks - Of Monsters and Men Wicked Games - The Weeknd This video is in black and white but color is used to highlight an important part of the video or storyline. A red meteor flies through the sky and it is the only thing in color, so it is especially noticeable and emphasized against the black and white. When the meteor bursts open it is shining with light and color of this woman. The colors are mostly warm which are very intense and noticeable, like fire, so she stand outs against everything else. This entire music video is in black and white which helps to emphasize the tone and genre of the music. The music is sexual and sexy and black and white is often interpreted in a sensual way. The dark shadows in the music video are also an indication of the tone of the video being dark and sultry.

Element Specific words or phrases, colors, and individual images that are used—all of which

Element Specific words or phrases, colors, and individual images that are used—all of which audiences can read individually—to form an overall, cohesive meaning for the text.

Element Example Photograph - Ed Sheeran Stay With Me - Sam Smith The elements

Element Example Photograph - Ed Sheeran Stay With Me - Sam Smith The elements of this music video include a series of home videos paired with the song. The purpose of the home video element is to create a feeling of nostalgia. The videos capture memories, just like how the song describes that we can hold love inside a photograph. The videos even have elements of sound in them. This element of sound helps the audience connect emotionally to the videos because we can hear the laughter and memories that are being made in them. There are many elements in this video that are unique because the video doesn't start with the music like many music videos do. The video starts with images of a city and of people and sounds. The video begins to tell a story before the music begins and sets the scene. It shows a man leaving a house quietly, seemingly sneaking out while someone else sleeps. These elements help tell the story before we get to hear the song which will tell the story further through lyrics and music.

Framing A way to describe how a visual text is presented—both its literal frame,

Framing A way to describe how a visual text is presented—both its literal frame, and the sight lines within it that draw our focus.

Framing Examples To Build A Home - The Cinematic Orchestra Stubborn Love - The

Framing Examples To Build A Home - The Cinematic Orchestra Stubborn Love - The Lumineers There is a clear and consistent frame throughout this music video. There is a black frame surrounding a smaller box that frames close up video shots of faces. Sometimes that frame is split in half with one person on one side and another person on the other. This frame is intimate and consistent and simply portrays portraits in an eye pleasing way. The framing in the beginning of this music video especially is based around the car window in which the little girl is looking out. She is watching through the rain washed windows and the images outside of them are blurred showing a contrast between the little girl’s life and the lives of the people outside of her life.

Sequence The order in which a series of actions, events, words, or images occurs

Sequence The order in which a series of actions, events, words, or images occurs or is shown.

Sequence Examples Ophelia - The Lumineers Alright - Kendrick Lamar The sequence of events

Sequence Examples Ophelia - The Lumineers Alright - Kendrick Lamar The sequence of events in this music video is important because it is telling a story. The woman is a cab driver and she watches all of these people experiencing life, but she herself is missing out on experiencing life herself with a family, a husband a son. If the sequence of events were different, the music video would not tell the same story of have the same emotional effect. The sequence of events in this music video are very powerful and important in telling the story of the song. The artist even adds a speaking part in the beginning of the music video that isn’t in the song to set the scene and add an emotional element to the video and song. The sequence of events tells a story of cops abusing their power and targeting minorities, and if the sequence of scenes were different, the video wouldn’t be as effective.