Mrs Jyoti Naik Shri Mahila Gruhudyog Lijjat Papad

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Mrs. Jyoti Naik Shri Mahila Gruhudyog Lijjat Papad Prof. Arjun B. Bhagwat S. M.

Mrs. Jyoti Naik Shri Mahila Gruhudyog Lijjat Papad Prof. Arjun B. Bhagwat S. M. Joshi College Hadapsar Pune- 28 T. Y. B. Com 1

1. Entrepreneurship Skills Ø Visionary (Specially for Women- Self Employment) Ø Reaching out and

1. Entrepreneurship Skills Ø Visionary (Specially for Women- Self Employment) Ø Reaching out and empowering women at the grassroots level (Converted a small industry to a cottage national movement for women) Ø Sheer hard work and dedication Ø Simplicity and CO-operation Ø Extremely Value Driven Ø Invaluable business ethics Ø Great emphasis on quality T. Y. B. Com 2

2. How to Start Company Ø Started by 7 women in 1959 with a

2. How to Start Company Ø Started by 7 women in 1959 with a modest loan of Rs. 80 Ø Jyoti Naik started at the age of 12 in 1973 Ø Aim is to generate employment Ø Today is the turnover is Rs. 887 crores and Rs. 37 crores is export Ø Lijjat has a verity of products Ø 30 -35% production of papad is exported Ø Provide employment to over 43, 000 women all over India T. Y. B. Com 3

3. Awards Ø Best Rural Industries Award by khadi & Gramodyog Aayog Ø Business

3. Awards Ø Best Rural Industries Award by khadi & Gramodyog Aayog Ø Business Women of the Year by Economics Times Ø Brand Equity Award T. Y. B. Com 4

4. Social and Other Activities Ø Adult Education Ø Computer Education Ø Hobby Centre

4. Social and Other Activities Ø Adult Education Ø Computer Education Ø Hobby Centre Ø Toys Making Ø Scholarships for children's Ø Organized Various Conferences Ø Donation to Social Activities. T. Y. B. Com 5

5. Sources of Capital Ø khadi Vikas Gramin Udyog Ø Bank of India Ø

5. Sources of Capital Ø khadi Vikas Gramin Udyog Ø Bank of India Ø Bank of Baroda Ø Dena Bank Ø Rate of Interest @ 16% Ø Subsidy @ 12% Ø Actual Rate of Interest @ 4% T. Y. B. Com 6

6. Management System Ø 21 Members in Corporate Body Ø Members = Sisters Ø

6. Management System Ø 21 Members in Corporate Body Ø Members = Sisters Ø No criteria for membership Ø Right to Veto Power Ø No receive any donation Ø Follow all Rules and Conditions Ø Concentrate on quality of production and discipline T. Y. B. Com 7

7. Marketing System Ø Separate Marketing Department Ø 6 Distribution Depot in Mumbai Ø

7. Marketing System Ø Separate Marketing Department Ø 6 Distribution Depot in Mumbai Ø 29 Distribution Centre in Mumbai Ø Separate Advertisement, Printing, Export Department Ø 32 Distributors in Mumbai Ø Separate Distributors for each State Ø 1. 50 Lakh Deposit for Distributors Ø No Credit System Ø All Transactions through Banks T. Y. B. Com 8

8. Managerial problems Ø Lack of planning & decision making Ø Lack of adequate

8. Managerial problems Ø Lack of planning & decision making Ø Lack of adequate research activities Ø Lack of managerial skills Ø Lack of quality objectives & traditional management Ø Lack of handling technical, financial, sales & Prod. Activities Ø Non availability of skilled workers Ø Insufficient staff to carry out project successfully T. Y. B. Com 9

9. Infrastructural problems Ø Inadequate power supply Ø Inadequate water supply Ø Lack of

9. Infrastructural problems Ø Inadequate power supply Ø Inadequate water supply Ø Lack of communication facility Ø Delays in provision of land, shades, plots, premises Ø Lack of proper & adequate information system T. Y. B. Com 10

10. Support system problems Ø Harassment in completing of documents Ø Lack of co-ordination

10. Support system problems Ø Harassment in completing of documents Ø Lack of co-ordination between different agencies Ø Bribery in the agencies providing subsidies, incentives & loans Ø Inadequate incentives Ø Non co-operative attitude of the employee T. Y. B. Com 11

Thank You T. Y. B. Com 12

Thank You T. Y. B. Com 12