Mrs Jyoti Naik Shri Mahila Gruhudyog Lijjat Papad
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Mrs. Jyoti Naik Shri Mahila Gruhudyog Lijjat Papad Prof. Arjun B. Bhagwat S. M. Joshi College Hadapsar Pune- 28 T. Y. B. Com 1
1. Entrepreneurship Skills Ø Visionary (Specially for Women- Self Employment) Ø Reaching out and empowering women at the grassroots level (Converted a small industry to a cottage national movement for women) Ø Sheer hard work and dedication Ø Simplicity and CO-operation Ø Extremely Value Driven Ø Invaluable business ethics Ø Great emphasis on quality T. Y. B. Com 2
2. How to Start Company Ø Started by 7 women in 1959 with a modest loan of Rs. 80 Ø Jyoti Naik started at the age of 12 in 1973 Ø Aim is to generate employment Ø Today is the turnover is Rs. 887 crores and Rs. 37 crores is export Ø Lijjat has a verity of products Ø 30 -35% production of papad is exported Ø Provide employment to over 43, 000 women all over India T. Y. B. Com 3
3. Awards Ø Best Rural Industries Award by khadi & Gramodyog Aayog Ø Business Women of the Year by Economics Times Ø Brand Equity Award T. Y. B. Com 4
4. Social and Other Activities Ø Adult Education Ø Computer Education Ø Hobby Centre Ø Toys Making Ø Scholarships for children's Ø Organized Various Conferences Ø Donation to Social Activities. T. Y. B. Com 5
5. Sources of Capital Ø khadi Vikas Gramin Udyog Ø Bank of India Ø Bank of Baroda Ø Dena Bank Ø Rate of Interest @ 16% Ø Subsidy @ 12% Ø Actual Rate of Interest @ 4% T. Y. B. Com 6
6. Management System Ø 21 Members in Corporate Body Ø Members = Sisters Ø No criteria for membership Ø Right to Veto Power Ø No receive any donation Ø Follow all Rules and Conditions Ø Concentrate on quality of production and discipline T. Y. B. Com 7
7. Marketing System Ø Separate Marketing Department Ø 6 Distribution Depot in Mumbai Ø 29 Distribution Centre in Mumbai Ø Separate Advertisement, Printing, Export Department Ø 32 Distributors in Mumbai Ø Separate Distributors for each State Ø 1. 50 Lakh Deposit for Distributors Ø No Credit System Ø All Transactions through Banks T. Y. B. Com 8
8. Managerial problems Ø Lack of planning & decision making Ø Lack of adequate research activities Ø Lack of managerial skills Ø Lack of quality objectives & traditional management Ø Lack of handling technical, financial, sales & Prod. Activities Ø Non availability of skilled workers Ø Insufficient staff to carry out project successfully T. Y. B. Com 9
9. Infrastructural problems Ø Inadequate power supply Ø Inadequate water supply Ø Lack of communication facility Ø Delays in provision of land, shades, plots, premises Ø Lack of proper & adequate information system T. Y. B. Com 10
10. Support system problems Ø Harassment in completing of documents Ø Lack of co-ordination between different agencies Ø Bribery in the agencies providing subsidies, incentives & loans Ø Inadequate incentives Ø Non co-operative attitude of the employee T. Y. B. Com 11
Thank You T. Y. B. Com 12