Motilal Oswal Campaign on Quality Result Deck Motilal
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Motilal Oswal Campaign on “Quality” Result Deck
Motilal Oswal Group 23. 7 Customer Base (In Lac) 143, 0 Assets Under Advisory for 00 Group (In Cr) 131, 0 00 20. 02 CY 18 CY 19 Broking & Distribution Business Distribution AUM (In Cr) 10, 262 Total Trades (In 11. 44 Cr) 10. 42 8, 961 CY 18 CY 19 CY 18 Asset Management Business AUM (In Cr)40, 096 37, 449 CY 18 CY 19
Social Media Cross Channel Engagement CY 2019 Cross Channel Activity CY 2019 Source: Rival IQ
Brand Track Result Brand Data as per survey among equity investors on moneycontrol. com (India’s leading stock market portal, a part of the CNBC India group of companies Brand Awareness Brands Motilal Oswal Zerodha Sharekhan HDFC Securities ICICI Direct Reliance Securities 5 Paisa Angel Broking Kotak Securities Indiabulls Edelweiss Upstock IIFL Karvy Stock Broking Religare Securities Geojit BNP Paribas Axis Securities Aditya Birla Money Anand Rathi JM Financial SMC Sep-19 22% 20% 10% 5% 4% 3% 3% 2% 2% 2% 1% 1% 1% 0% 0% 0% Brand Perception: ‘Equity Investing Expert’ Sep-19 Brands Motilal Oswal 26% ICICI Direct 15% Sharekhan 15% Angel Broking 5% Kotak Securities 5% Edelweiss 5% India Infoline 4% HDFC Securities 4% Reliance Money 2% Religare 1% In an online survey conducted among moneycontrol. com visitors , we were ranked as No. 1 on the image parameter of ‘Equity Investing Expert’
Brand Lift Survey - Google Dashboard Google Brand Lift Survey measured an industry best 14% lift for Brand Consideration from over 34, 000 respondents
PR
PR: Image Score of print media coverage (2019) Jan 2019 – Dec 2019 Image score data: MOFSL stood at no 1 position with a gap of 3% in image score with Edelweiss at No 2 25% 20% 17% 15% 13% 12% 10% 9% 7% 6% 5% 0% 6% 4% 3% Motilal Oswal Edelweiss ICICI 2% Kotak India Infoline Angel Broking HDFC Securities Anand Rathi Sharekhan Zerodha %Axis Securities 2% Aditya Birla Source: Cirrus Media Research Pvt. Ltd. Television interactions Jan –Dec 19 1490 interactions on TV with 6+ interaction per trading day Source: Gold New Monitoring
Share of Voice In ORM – Jan –Dec 19 Motilal Oswal ranks No. 1 with 16% So. V and a gap of 4% from Zerodha at no. 2 for the year 2019 DSP 3% Sharekhan 3% Angel Broking 4% SBI 4% Aditya Birla Capital 4% Kotak Group 5% Franklin Anand Rathi Templeton Axis 0% 3% 2% MO Group 16% Zerodha HDFC Group Reliance India Infoline Zerodha 12% Edelweiss ICICI Group Kotak Group Aditya Birla Capital SBI ICICI Group 6% Edelweiss 8% MO Group HDFC Group 10% India Infoline 9% Reliance 10% Angel Broking Sharekhan DSP Axis Franklin Templeton Anand Rathi Source: Konnect Insights.
