Mc Donalds Timeline 1948 1954 1955 1956 1957

Mc. Donald’s Timeline 1948 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 Source: http: //www. media. mcdonalds. com/secured/company/history/timeline/

1948 • In December, Dick and Mac Mc. Donald open the first Mc. Donald’s drive-thru restaurant in San Bernardino, California. • A little hamburger man called "Speedee" becomes the company symbol. Timeline

1954 • Ray Kroc becomes franchising agent for the Mc. Donald’s brothers. Timeline

1955 • On April 15, Ray Kroc opens his first Mc. Donald’s in Des Plaines, Illinois. • In July, Ray Kroc opens his second Mc. Donald’s in Fresno, California. • Total sales for the company are $193, 772. Timeline

1956 • Mc. Donald’s Corporation adds 12 restaurants including Chicago, Skokie, Waukegan, Joliet, and Urbana, Illinois; Hammond, Indiana; Los Angeles, Torrence, and Reseda, California; and Dallas, Texas. • Ray Kroc hires Fred Turner as a grillman in his #1 store in Des Plaines. Timeline

1957 • Mc. Donald’s becomes known for the motto "QSC" for Quality, Service, and Cleanliness. • Ray Kroc personally delivers free hamburgers to Salvation Army workers in Chicago at Christmas. • At year end, sales for Mc. Donald’s 40 restaurants totaled $3, 841, 327. Timeline

1958 • Mc. Donald’s sells its 100 millionth hamburger. • Fred Turner becomes Vice President of the company. • Mc. Donald’s annual sales skyrocket 151% over the previous year to $10, 896, 163. Timeline

1959 • 100 th restaurant opens in Fond Du Lac, Wisconsin. • In total, a record 66 restaurants open. • Mc. Donald’s begins billboard advertising. Timeline

1960 • "Look for the Golden Arches, " was Mc. Donald’s first jingle. • The company celebrates its 5 th anniversary, selling its 400 millionth hamburger. • Ad campaign cheers on the "All American Meal" - a hamburger, fries, and milk shake. Timeline

1961 • Ray Kroc buys out the Mc. Donald brothers for $2. 7 million. • Hamburger University confers Bachelor of Hamburgerology degrees to the first graduating class. • The Golden Arches - a modernistic M replaces "Speedee" as the company’s logo. Timeline

1962 • "Go for Goodness at Mc. Donald’s, " a new advertising logo slogan is introduced. • Mc. Donald’s sells its 700 millionth hamburger. • Magazine advertising is placed nationally for the first time in Life magazine in the October 5 th issue. Timeline

1963 • Hamburger University graduates its 500 th student. • The one billionth Mc. Donald’s hamburger is served by Ray Kroc on the Art Linkletter Show. • Ronald Mc. Donald makes his debut in Washington, D. C. Timeline

1964 • At year end, there are 657 restaurants. • The company’s gross sales hit $130 million. Timeline

1965 • Mc. Donald’s celebrates its 10 th anniversary with the first public stock offering at $22. 50 per share. • Ronald Mc. Donald makes his first appearance in the Macy’s Thanksgiving Day Parade. • Television network advertising begins. Timeline

1966 • Ronald Mc. Donald appears in his first national television commercial. • In March, Mc. Donald’s stock splits for the first time (3 -for-2). • Mc. Donald’s exceeds $200 million in sales, and sells its two billionth hamburger. Timeline

1967 • Mc. Donald’s All-American High School band is organized. • The first international Mc. Donald’s restaurants open in Canada and Puerto Rico. • Operator’s National Advertising Fund (OPNAD) begins operation. Timeline

1968 • The Big Mac and Hot Apple Pie are added to the menu. • The 1, 000 th store opens in Des Plaines, Illinois. • Mc. Donald’s opens in Hawaii. • Average annual sales for Mc. Donald’s restaurants open at least 13 months are $333, 000. Timeline