Marist College Center for Civic Engagement Shileen Cruz

Marist College Center for Civic Engagement Shileen Cruz, Jessica Hamby, Morgan Occhicone, Bernice Rodriguez

Situational Analysis Three significant goals: 1. Formalize academic community-based learning in departments around campus. 2. Engage in community building and strengthening of external partnerships to further the college’s strategic vision. 3. Stimulate the interest of students in public service careers.

Situational Analysis Challenges: - Lack community partners - Lack of MCCEL news coverage Opportunities: - Opportunities for new relationships - Plenty of Civic Engagement coverage

Objectives By December 2015: generate awareness in key audiences - obtain three pieces of positive news coverage establish itself to students as the place to fulfill any future service learning requirements increase number of information requests to the center by 20%

Strategies To reach key audiences: Execute a Media Relations campaign Formulate educational materials showcasing the center’s knowledge Participate in targeted events to stimulate engagement

Target Audiences External Audiences: Media, Community, Donors, Government, Customers Internal Audiences (Marist College Campus): Students, Faculty, Other on campus organizations (Campus Ministry, Teachers of Tomorrow) 3 audiences we plan to focus on: ● Marist Campus ● Media Donors

Target Audiences ● Marist Campus ○ Students ○ Faculty Media Poughkeepsie Journal Hudson Valley Magazine ■ That reaches a wide demographic (young adults-senior citizens) Donors Marist alumni Current students/parents of current students Businesses with connections to Marist

Key Messages - Marist Campus The Marist College Center for Civic Engagement and Leadership: Dedicated to helping students fulfill civic engagement requirements through its vast knowledge and resources. Provides students the opportunity to better themselves as well as the community. Allows faculty to expand their students’ knowledge through real world experience.

Key Messages - Media The Marist College Center for Civic Engagement and Leadership: A recent addition to the campus that aims to better the community by combining eager students with local nonprofits. Will link with local nonprofits and charities to help educate students on the community’s needs and issues while serving the community as a whole. Will engage Marist College students and faculty with members of the local community from different backgrounds to connect in the goal of preserving the history and legacy of the area.

Key Messages - Donors The Marist College Center for Civic Engagement and Leadership: ○ Aims to capture the essence of Marist College’s mission statement by developing the civic engagement leaders of tomorrow through scholarships and teachings for students, as well as for faculty members. ○ Is a source of enriched and diverse engagement for the participating members to connect with the local community, where engagement will initiate the flourishing of the community through various service programs. ○ Long-term goal is to implement civic engagement practices in the curriculum of Marist students across all areas of study.

Theme “You can’t spell community without U”

Communication Tactic 1 Community Partners Event: Who: (15 -20) Community Partners, Students, Faculty What: Networking event When: September 23, 2015 from 11 a. m. to 2 p. m. Where: The Cabaret at Marist College Why: Generate awareness on Marist Campus and encourage engagement between members of Marist Campus and Community Partners

Communication Tactic 2 Media: 1. Community Partner event: The CCEL can pitch local media outlets beginning in July about the upcoming event. 1. Radio: Either Dean Shaffer or Melissa Gaeke as an expert on civic engagement - providing thought leadership.

Communication Tactic 3 Marist College CCEL Pamphlet: A thought leadership piece that is meant to inform and educate the public on Civic Engagement and the Marist College CCEL 2 forms: Physical form for Admissions to include in potential student packets Virtual form to send out to alumni, students, parents of students, and donors It will include: Definitions, testimonials, a list of community partners, Alumni involved in civic engagement

Timeline

Measurement Event: Number of attendees (Community Partners, Marist Campus) Number of pamphlets distributed Number of information requests obtained

Measurement Output -Clipping Report -Google Alerts Outtake - Media analysis - Number of people who requested additional information Outcome - 20% increase in information requests by December 2015

Measurement Marist College CCEL Pamphlet: Output: Number of brochures created/emailed out Outtake: Number of people who request more information from physical brochures. Number of people who email back requesting more information

Budget

Appendix Supplemental Tactic: Alumni Weekend event Football game Information booth Dean Shaffer, Melissa Gaeke, Tarver student, (maybe Community Partners) pamphlets to pass out list to sign up for emails