Manulife Vitality TM An innovative approach to Health

Manulife Vitality. TM An innovative approach to Health & Wellness 1

Continuous change in the world Life insurance ownership continues to decline 1 Rapid developments in technology Rising customer expectations Emergence of big data/analytics Canadian life insurance market is overdue for innovation 1 LIMRA-Canadian 2 Individual and Group Life Insurance Trends, 1982 -2013 Mortality risk factors have changed

Today’s client experience with insurance 3

Behavior-driven choices & prevention Source: Jennifer Taylor, ‘The Oxford Health Alliance (Ox. HA): prevention is the name of the game’, The Oxford Health Alliance, 2009. 4

Insurance that rewards you for healthy living Life insurance today distinguishes between levels of health only once Many other types of insurance dynamically set their price, such as auto insurance, and home insurance 5

Manulife Vitality is a shared value model for insurance 6

How the Manulife Vitality Program works Age 7

Manulife Vitality member experience 8

Engaging is easy – Manulife Vitality mobile app Submitting activity and prevention 10 Log a workout (geo-locate)

Family Term with Vitality 11

Family Term with Vitality Criteria Description Coverage type § Single life § Single coverage Coverage options § Term-20 § Term-65 Face amount § $500, 000 – $20, 000 For advisor use only. 12

None of these common objections will apply with Vitality 13 Cost The client is going to pay more if they are not actively engaged Admin Burden This is going to a lot of administrative work Narrow Client Focus This product is only for young clients who are fit Compensation The comp is going to be lower, since the client is paying less Client Data usage The client data is going to be used at against me in the future Privacy The client data could be shared with 3 rd party companies etc.

Thank you 15