KRUSKOPF COMPANY STRATEGIC PARTNER FOR CARGILL AGENCY SNAPSHOT

KRUSKOPF & COMPANY STRATEGIC PARTNER FOR CARGILL

AGENCY SNAPSHOT BOUTIQUE SERVICE Independent and women-owned since 1988 with high-touch service and an agile mindset. WORLD-CLASS RESOURCES Premium audience profiling, data analytics and innovative media planning and buying tools. GLOBAL SCALE Member of 90+ agency network across 30 countries providing added scale, expertise & market intelligence. RESULTS DRIVEN MODERN EXPERTISE SMART, BOLD IDEAS Commitment to measuring and optimizing to drive real business value for clients. Specialties and certifications across multiple platforms in the modern digital marketplace. Believers in the transformational power of smart strategies, bold creative and modern media. 2

5 YEARS OF PARTNERSHIP 11 CARGILL DIVISIONS 112 PROJECTS COMPLETED THANK YOU , CARGILL

OVER FIVE YEARS OF DELIVERING VALUE TO YOUR CARGILL COLLEAGUES FIBI DIAMOND V & EPICOR BIOINDUSTRIAL Media strategy & buying Brand strategy Marketing strategy Messaging strategy Audience research Media strategy Creative development Messaging strategy SEM strategy Communications planning Creative development CORPORATE Approved social media strategy partner Public relations Media strategy & buying 4

READY AND ABLE TO WORK ON YOUR CARGILL BUSINESS TODAY ZERO LEARNING CURVE • Experience with multiple Cargill businesses over five years • Agency management oversight to ensure effective resource allocation and fast onboarding • Teams are trained on Cargill brand standards and practices EXPERIENCED LEADERS • Over the course of our relationship with Cargill, each project has had senior-level involvement from start to finish (minimum of 3 years Cargill experience) • Centralized coordination of account across all agency services PRIORITY SERVICE LOCAL + GLOBAL • Cargill-focused teams are readily and immediately available • Based in Twin Cities for local service and presence • Commitment to longstanding Cargill relationship • Member of global network of 90+ independent agencies • Established vendor relationship within Cargill SAP system • Global market intelligence and worldclass resources • Extended expertise areas and specialties when needed 5

OUR CREATIVE FOR CARGILL Website Display Video Email Print Influencer Podcast 6

FIBI PARTNERSHIP OVERVIEW 1 CSST | GEOS | CCNA | SHARED SALES Developed unique media strategies spanning awareness, lead gen and even a realignment in distributor partners 2 CSST 3 CSST Created and implemented new messaging strategy for CSST in FY 20; drastically increased engagement and web traffic. Captured higher share of Paid Search impressions by capitalizing on high converting, low spend keywords. 7

EPICOR / DIAMOND V PARTNERSHIP 1 Epi. Cor Held a Truth Workshop focused on Epicor’s brand positioning. 2 Epi. Cor 3 Epi. Cor 4 Tru. Mune Developed an omni-channel media strategy and plan for Epicor B 2 B and B 2 C rooted in the new brand strategy Produced assets for B 2 B and B 2 C campaigns, i. e. video, banners, print, podcast scripts, social media, etc. ; created a new web experience for B 2 C Developed an evolved brand look and feel through digital banner ad creative to support media. 8

FINDING TRUTH IS OUR PURPOSE

BRAND TRUTHS We uncover truths that create meaningful connections with customers to drive CATEGORY TRUTHS AUDIENCE TRUTHS business growth. UNVEIL AUTHENTICITY UNCOVER UNIQUENESS UNDERSTAND RELEVANCE CORE TRUTH 10

Our approach is designed to align organizations around their Core Truth and help them express it throughout the customer experience. AUTHENTIC TO BRAND IMMERSION & DISCOVERY PRIMARY & SECONDARY RESEARCH AUDIENCE DEFINITION & SEGMENTATION IMPLEMENTATION & ACTIVATION UNIQUE IN CATEGORY AND U RST NDE MEDIA & COMMS PLANNING RELEVANT TO AUDIENCE TRUTH MAP DEVELOPMENT ALIGN CREATIVE & CONTENT DEVELOPMENT CON N CORE TRUTH WORKSHOP ANALYSIS & OPTIMIZATION ECT BRAND EXPRESSION 11

TRUTH WORKSHOP: UNLOCK YOUR CORE TRUTH AND GAIN RAPID ALIGNMENT Full or ½ day Cross-functional team Stakeholders / influencers Off-site @ Truth Bar 12

FULL-SERVICE, TAILORED SOLUTIONS, AGILE DELIVERY MODERN MEDIA BOLD CREATIVE SMART STRATEGY Holistic Planning & Buying Omni-channel content creation Brand Strategy Performance focused Marketing Social Content & Management Communications Planning Agile Test & Learn Brand Identity & Naming Customer Journey Mapping Data & Analytics Reporting Quick-turn Production Customer segmentation 13

JOIN US FOR A CONVERSATION At our offices in downtown Minneapolis we’ve created a perfect space to encourage true collaboration and honest conversations between ourselves and our clients. And we bring the same spirit of collaboration when working virtually. Contact us to find out what we can do for your business. Contact: Sue Kruskopf at 612 -338 -3870 or skruskopf@kctruth. com • 310 4 th Avenue South, Floor 2, Minneapolis, MN 55415