Kiwanis International Convention June 2018 The Power of Partnerships
Panelists Pam Norman Senior Director, Corporate Relations Mark Hall Partnership Coordinator, Nebraska-Iowa District Ron Mc. Callum Partnership Coordinator, Capital District Larry Taylor Partnership Coordinator, Florida District
Workshop objectives • Learn how sponsorships bring much-needed resources to your club’s projects, activities and fundraising. • Review the sponsorship toolkit, designed to help your club build community partnerships. • Provide next steps for your club to get started forming partnerships.
Where is your club today?
Benefits of partnerships Corporate partners have the ability to: • Provide budget relieving financial support • Help your club gain brand awareness in the community • Assist your club with community • connections and resources • Provide access to member prospects
Sponsorship toolkit
Sponsorship Toolkit PLAN SELL DELIVER www. kiwanis. org/sponsorshiptoolkit
Plan • Locate potential sponsors • Research company website • Define sponsorship package
Sell • Price your package • Create sponsorship materials • The sponsorship meeting
Sell • • Inventory your club’s assets Price your event offerings Seek corporate support Develop long-term relationships with sponsors • Save time by using template resources
Deliver • • • Get everyone on board Allocate resources Set standards Communicate Pick a point of contact Put your money where your sponsors are
Build a lasting relationship • • Gather feedback Make memories Accentuate the positive Stay really close
Resources • Sponsorship planning checklist • Proposal letter outline • Sample proposal letter • Sponsorship rate card worksheet • Sponsorship levels and benefits • Club data checklist
Thank you for joining us and enjoy the rest of the convention!