J Gordon Palmer Jr City Manager Latino Education

J. Gordon Palmer, Jr. City Manager Latino Education About Law Enforcement Services L. E. A. L. E. S. 1 Wayne Hose Chief of Police

How did we get here? l East Main Business Alliance (an alliance of Hispanic business owners) was formed to address crime in the district l Crime typically involved the robberies of farm workers who carried large amounts of 2 cash

How did we get here? 3 l Successes l Charitable contributions – Community Trust Credit Union – San Joaquin County Hispanic Chamber of Commerce – Anheuser-Busch, Inc. – Food 4 Less l Future Plans - Install security cameras at Main/Sonora, Main/Sharon Streets (considered “hot spots” for this type of crime)

Today’s Situation • Robberies of Spanish Speaking Persons • Fear of being deported by local law enforcement • Stockton Police Department Policy: Residency or immigration status will not be questioned when the reporting individual is the victim 4

Latino Education About Law Enforcement Services L. E. A. L. E. S. Committee Members Public/Private l l l 5 Anheuser-Busch, Inc. California Cougars City of Stockton Comerciantes Unidos Community Trust Credit Union Diocese of Stockton l l l El Concilio Region 23 Harvest Hope San Joaquin County Hispanic Chamber of Commerce Washington Mutual

Latino Education About Law Enforcement Services L. E. A. L. E. S. Committee Members Media Outlets l l 6 Entravision Communications La Ponderosa/ 107. 3 FM La Tricolor 100. 9 FM Radiovisa/98. 9 FM/ 1570 AM l l Super Estrella 97. 1 FM Telefutura 64 Telemundo T 33 Univision 19

Mission of LEALES Educate and inform Spanish speaking citizens about local area crime in an effort to make our community safer and our local economy prosper 7

VISION STATEMENT In LEALES, we envision attaining our goal of increased community safety and economic growth by focusing on the following key concepts: 8 l Outreach through education from trusted sources such as the San Joaquin County Hispanic Chamber of Commerce l Overcoming language barriers – build trust between the community and Police Department l Economic Development business cultivation through

Vision Statement In LEALES, we envision attaining our goal of increased community safety and economic growth by focusing on the following key concepts: 9 l Reduce crime for a safer community l Increase awareness support resources l Recognize the contributions and impact of our seasonal farm worker to our local economy of banking and

We Have Accomplished: hures , 000 Distribution of • specific geographic areas of Stockton (County Fair, St. Gertrude’s Church Festival, National Night Out, Community Meetings, Flea Market etc…) • 10 Comerciantes Unidos Distribution of 2, 000 brochures on streets that are “hot spots” for this type of crime

We Have Accomplished: 11 • Electronic Sign Boards Comerciantes Unidos (City Hall, Civic Auditorium and San Joaquin County Fairgrounds) • Beginning to see a reduction in robberies along the East Main Corridor

We Have Accomplished: Acknowledged the Crime in 2005 Comerciantes Unidos 12

We Have Accomplished: Reporting of Crime 2006 Has Increased Comerciantes Unidos • Trust between Police Department and Hispanic community has been established • Hispanic community reporting crimes • Crime is up due to crimes now being reported 13

We Have Accomplished: Media Blitz – Newspaper, Television and Radio 5/8/2006 - Vida en el Valle (part of Modesto Bee) Spanish & English 5/18/2006 - La Voz Spanish article 5/20/2006 - Univision hosted a live show with Stockton bilingual Officer 14 Comerciantes Unidos

We Have Accomplished: Media Blitz – Newspaper, Television and Radio 5/31/2006 - Sacramento Bee *Officer appeared on “Angel Dinamita” (Spanish radio show 107. 3 FM La Poderosa) 6/1/2006 - Good Day Sacramento (segment on outreach efforts) 15 Comerciantes Unidos

We Have Accomplished: Media Blitz – Newspaper, Television and Radio 6/21/2006 – Stockton Record (police want more Latino victims to report crimes) On-going – Channel 97 (local government station) “How not to be a victim” On-going - Telemundo and Univision “How not to be a victim” 16 Comerciantes Unidos

Next Steps l Formation of Sub-committees – Steering committee – Publication/Marketing – Outreach l Growers, financial institutions, and schools Corporate Sponsorship l Measure our success l Sustain LEALES l 17 End