HTK Horizon Sussex Alert Key features overview Key

HTK Horizon: Sussex Alert Key features overview

Key features • • A single source for public information The public can self-register One data set, multiple organisations Customisable templates and uses Geographical and map targeting Communicate via multiple channels Interactive two-way messaging Reporting and insight

Single source for public information: • Pull your data together into a single view • Customise to include the data you need (name, location, preferences, contact history, etc. ) • • Import data by spreadsheet, manually or via a public registration page Manage contact opt-ins to different channels of communication

Group builder – segment and target • • • Segment your audience into target segments with our powerful group builder Create meaningful target groups based on behaviour, location and preferences Map-groups enable you to build locationbased groups at the click of a button

Group builder – segment & target Build advanced segments from other Groups Map Groups: Segment by location

Communicate via multiple channels • • Communicate across multiple channels: email, web-form, SMS, app-messaging, voice, twitter Control which citizens receive your messages using opt-in categories and media types (email / SMS / voice) • Create content quickly - with themes & templates

Voice automation • • Personalised recorded voice messaging services to mobiles or landlines Offers additional resilience during times of high loads on mobile networks

Templates and personalisation • • Create web-landing pages with forms that link directly to your database Personalise your messages & web pages Include each contact’s name, or any other data you store • Vary your content: one message with variable subject line, text, content or images • A single secure file store for all your content

WWW. Communicate across multiple Channels Your own area to store all your content Add the personal touch to your content Vary content in a single message depending on the audience Themes & Layouts at your Disposal

Campaigns option • • • Track email opens and click throughs Create different content for different contacts such as citizens and businesses Schedule campaign start times

Reporting and insight • At a glance “dashboards” • Measure your messaging success • • Analyse data such as best time of day to reach people Clear breakdown of costs per organisation or team