Headlinescontd NEWS HEADLINE News headlines are pretty simple

-QUESTION HEADLINE: Question headlines might sound simple, but they're not. The questions must be

-REASON WHY HEADLINE: Reason Why headlines highlight the product/services benefits immediately. The copy will

-TESTIMONIAL HEADLINE: Testimonial headline presents outside/real proof of the advertisement's promise. A testimonial comes

-"It used to be hard to satisfy a sixteen-year old, a four year old

-GUARNATEE HEADLINE: Guarantee headlines can be extremely effective, because people will believe any type

Slides: 7

Download presentation

Headlines-contd -NEWS HEADLINE: News headlines are pretty simple — and work when the subject of the ad is — news. "Coming Attractions: American Violet" -THE HOW TO HEADLINE: The How to Headline is very common. The motivation is very simple. The audience is promised that after they read the rest of the content — they'll experience an immediate benefit. "How to Save Your Money. "

-QUESTION HEADLINE: Question headlines might sound simple, but they're not. The questions must be something the audience actually wants answered. And the body copy, must answer it just enough to satisfy the audience, but also keep them interested enough to follow through. "Are You Tired of the Same Old Family Vacation? "

-REASON WHY HEADLINE: Reason Why headlines highlight the product/services benefits immediately. The copy will usually have a list of the features and benefits. These headlines can start on paper as "reasons why" but "ways to" and "tips for" are a natural evolution. "20 Reasons to Take a Sea Mountain Vacation"

-TESTIMONIAL HEADLINE: Testimonial headline presents outside/real proof of the advertisement's promise. A testimonial comes from what another person has said about the product or service, and their actual words are used in the headline. The audience will know they are reading a "testimonial" by its quote marks, and the rest of the testifiers story is usually continued in the supporting copy.

-"It used to be hard to satisfy a sixteen-year old, a four year old AND a 40 year old on the same vacation until we came to Sea Mountain. . . “ -FREE OFFER HEADLINE: what you are giving away Free in the headline. “Buy One and Get One Free” -DISCOUNT OR SPECIAL OFFER HEADLINE: Highlight your discount or special offer in the headline. Include the deadline for action.

-GUARNATEE HEADLINE: Guarantee headlines can be extremely effective, because people will believe any type of guarantee or assurance. “ 100 percent guarantee” -PROBLEM SOLUTION HEADLINE: This headline gives people a problem and a solution. “For Hair loss problems you have Ervamatin”