Haldin Company Presentation Haldin Introduction Haldin is an

Haldin Company Presentation

Haldin, Introduction Haldin is an Indonesian based manufacturing company which focuses in the production of natural ingredients, mainly botanical extracts such as coffee, tea, and ginger.

Our Products Tea & Coffee Extracts • Black Tea Spray Dried • Black Tea Concentrate • Black Tea Essence • Green Tea Spray Dried • Coffee Essence • Coffee Concentrate Natural Sweeteners Specialty Ingredients • Honey • Palm Sugar • Brown Sugar Powder Extract • Guarana • Eurycoma • Roselle Liquid Extract • Red Ginger • Tamarind Essential Oil • • • Cajeput Oil Anise Oil Citronella Oil Sandalwood Ginger Vanilla & Cocoa Extracts • Liquid Extract • Oleoresin Glycolic Extract • Sirih • Manjakani A total of more than 100 products

Our Customers Food & Beverage • Instant Sachet Drink • Ready to Drink • Dairy products • Confectionary & Snacks • Syrup / Concentrate Health Food • • • Supplements Capsule Tablets Healthy Candy Syrup Flavor • Food Flavoring • Beverage Flavoring • Cigarette Flavoring Cosmetics • • Face Body & Skin Hair Feminine Hygiene • Baby Care • Topical Care

Certified Quality • ISO 22000 food safety • ISO 9001 and 14001 certified, • Halal & Kosher Certified • Organics Certified • SAP system

Beverage Trend • Freshness & Natural will be the next trend, especially when there is additional health benefit in it (Suara Pembaruan, 2008) • Market for Soda Drinks will soon be taken over by Tea based drinks – people are more aware of health and would prefer healthy drinks instead (URC, 2008) Future Beverage Trend? • Drinks with supplement are the next trend setter – needed to fulfill daily needs for nutrition (Koran. Tempo, 2008) • Healthy & Safe Food & Beverage products will be an important issue – market for organic products will increase (Melilea Research Institute, 2008)

Haldin’s Beverage Prototype Concept Efficient nutrition (fast but healthy) Functional Concept Pleasant, Convenient, & Healthy health Guilt free indulgence (low & light without compromising on taste & texture convenience We try to take the best out of each concept to make our Prototype pleasure Convenience plus (convenience plus with restaurant quality & entertainment value)

Prototype Applications made by our Internal PAL • Ready to Drink & Instant Drink; Single, with Flavors, Functional; Tea & Coffee, Plant Extracts Base, Tonic. • Dairy: Milk, Yogurt, & Ice Cream • Confectionary; Candy & Wafer Filling • Bakery; Filling & Toppings

Prototype 1 – Roselle Honey Concept • Was recently introduced to beverage industries as part to promote our new launched Roselle Extract • Haldin’s Ingredients; Roselle Powder Extract, Honey Liquid, & Tea Essence • Prototype Inspired from Roselle Honey Juice from Madunia Sri Berkat, Malaysia • Possible health branding; Antioxidant, Antihypertensive.

Prototype 2 – Green Tea Antioxidant • Haldin’s Ingredients; Green Tea Powder Extract, Aloe Vera Powder Extract, • Prototype inspired from Firefly Water Green Tea Mint from Firefly Tonics, 2008 Beverage Innovation Award Winner in the Functional Drink Category • Possible Health Branding; Beauty Drink, Antioxidant.

Haldin’s Antioxidant Firefly Green Drink Tea New Mint Concept Ingredients Idea Green Tea [Antioxidant] + Agave Aloe Vera Nectar [Aid [Sweetener Digestion - – Treat Sucrose] Diabetes] + Lemon Lime [Vitamin C] + Mint [“Refreshing” Flavor]

Prototype 3 – Sour Lime Slimming Concept • Made to meet customer’s request towards a slimming product concept with Sour Lime as its base ingredient • Haldin Ingredients; Sour Lime Powder Extract, Garcinia Powder Extract, Bastard Cedar Powder Extract • Prototype inspired from EAFIT Ultra Slim Burner Drink from France • Possible Health Branding: Freshness, Slimming Drink.

Our Ingredients, Your Products, Shared Success… Total Natural Result A

Haldin’s Extraction Process Haldin’s Value Adding Process Raw Material • Sustainable Raw Material Supply, Quality, & Costing Extracting Filtration • Evaporation • Pasteurizing Homogenizing Spray Drying Spray Dried Extract Flexible; Low to High Production Output ISO 22000, 14001, & 9001 • Maintained Quality • Standardized Active Compound

Justified Quality Control • Series of tests that qualify product to be sent out: – Chemical Pesticide & Heavy Metal – Organoleptik Sensory test based on appearance, odor, taste, etc – Physical Consists of solubility, specific gravity (SG), p. H, Refractive Index, & Moisture Content test. – Microbiology Consists of Total Place Count (TPC), Yeast & Mold, Bacteria Pathogen Test.

Roselle • Latin Name Hibiscus sabdariffa • Common Name Roselle, Hibiscus (West), Rosela (Indo), Luo. Shen. Hua (Chin), Asam Paya (Malay), Krajeab (Thai), Sorrel (Latin America), • Part Used calyces – part of flower petals (kelopak) • Known for Antihypertensive & Antioxidant (health claim), & Natural Red Coloring for Food & Beverages

Roselle Product Applications Carbonated Soft Drinks Ready to Drink Beverages Concentrate

Production Flowchart - Introduction Dried Tea Leaves Purified Water Slurry Preparation 1 Body Solid compound Flavor Extraction 2 Filtration & Evaporation 3 Aroma Tea Essence Tea Concentrate 4 Tea Extract Spray Drying 5 Tea Spray Dried