Ford Motor Company Brief Introduction Brand NameFord Industry

Ford Motor Company

Brief Introduction Brand Name：Ford Industry: Automotive Founded：June 16, 1903 Founder： Henry Ford Headquarters: Dearborn, Michigan, US Products: Automobiles; Automotive parts Services: Automobile Finance(Ford Financial); Vehicle leasing(Hertz); Vehicle service (Quality Care) • Divisions: Ford; Lincoln • •

• In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin (阿斯顿·马丁)in the UK. Ford‘s former UK subsidiaries (子公司)Jaguar and Land Rover were sold to Tata Motors(塔 塔汽车)of India in March 2008. In 2010 Ford sold Volvo to Geely Automobile. Ford discontinued (停止使用)the Mercury（水星） brand at the end of 2010.

• Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce 业 劳动力 using elaborately精巧地 engineered manufacturing sequences typified by moving assembly lines组装线. Henry Ford's methods came to be known around the world as Fordism 福特制（一种使 人或生产方法标 准化以提高生产效率的方法） by 1914.

• Ford is the second largest automaker in the U. S. and the fifth-largest in the world based on annual vehicle sales in 2010. At the end of 2010, Ford was the fifth largest automaker in Europe. Ford is the eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118. 3 billion. In 2008, Ford produced 5. 532 million automobiles and employed about 213, 000 employees at around 90 plants and facilities worldwide.

• During the automotive crisis, Ford‘s worldwide unit volume dropped to 4. 817 million in 2009. In 2010, Ford earned a net profit of $6. 6 billion and reduced its debt from $33. 6 billion to $14. 5 billion lowering interest payments利息支付 by $1 billion following its 2009 net profit of $2. 7 billion. Starting in 2007, Ford received more initial quality survey awards from J. D. Power and Associates（美国一家权威的市场调查机构，近年来 该机构每年都对众多的汽车用户进行调查，以评出 各细分市场的优胜车型和排名）than any other automaker. Five of Ford's vehicles ranked at the top of their categories and fourteen vehicles ranked in the top three.

Brands • Ford Motor Company manufactures automobiles under its own name and as Lincoln in the United States. In 1958, Ford introduced a new brand, the Edsel埃德赛尔, but poor sales led to its discontinuation in 1960. In 1985, the Merkur默尔克 brand was introduced to market Fords from Europe in the United States; it met a similar fate in 1989. The Mercury brand was also introduced by Ford in 1939 but poor sales also led to its discontinuation in 2010

Edsel Mercury

• Ford has major manufacturing operations制作 过程 in Canada, Mexico, the United Kingdom, Germany, Turkey, Brazil, Argentina, Australia, the People's Republic of China, and several other countries, including South Africa where, following divestment撤出资金 during apartheid种族隔离, it once again has a wholly owned subsidiary全资子公司. Ford also has a cooperative agreement with Russian automaker GAZ嘎斯（俄罗斯汽车品牌）.

• Ford acquired British sports car maker Aston Martin in 1989, but sold it on March 12, 2007, retaining a small minority stake, and bought Volvo Cars of Sweden in 1999, selling it to Zhejiang Geely Holding Group in 2010. Ford sold the United Kingdom-based Jaguar and Land Rover companies and brands to Tata Motors of India in March 2008.

Aston Martin

• In November 2008 it reduced its 33. 4% controlling interest控股权益 in Mazda of Japan, to a 13. 4% non-controlling interest. On November 18, 2010, Ford reduced their stake further to just 3%, citing the reduction of ownership would allow greater flexibility to pursue growth in emerging 新兴的markets. Ford and Mazda remain strategic partners through joint ventures合资企业 and exchanges of technological information. It shares an American joint venture plant in Flat Rock, Michigan called Auto Alliance汽车联盟 with Mazda.

Mazda

• Overall the Ford Motor Company controls the Ford and Lincoln car brands. • Brands Years Used Markets • Ford 1903–present Global • Lincoln 1922–present N. A. , Middle East

• Ford's non-manufacturing operations include organizations such as automotive finance operation Ford Motor Credit Company. Ford also sponsors赞助 numerous events and sports facilities around the US, most notably Ford Center 福特中心球场 in downtown Oklahoma City俄克拉荷马市 and Ford Field 福特体育场in downtown Detroit底特律.

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