Grassroots Fundraising Helping your group raise more money

Grassroots Fundraising Helping your group raise more money Presenter: Erin Mac. Neil, Major Gifts Associate, Amnesty International

Agenda Fundraising for Amnesty n Canadian Giving Trends n #1 Rule of Fundraising n Five Key Ingredients of Fundraising n Potential Sources of Funding n Group Experience Shows n 6 Ways to Maximize Your Fundraising Results n Resources n Erin Mac. Neil, Major Gifts Associate, Amnesty International

Fundraising at Amnesty Why fundraise? n n n In order to take action there needs to be funds to deliver the action Build awareness Educate the public Attract new members and donors Reward/thank supporters Have FUN Erin Mac. Neil, Major Gifts Associate, Amnesty International

Canadian Giving Trends Erin Mac. Neil, Major Gifts Associate, Amnesty International

Why do people give? Compassion for those in need (94%) n Personally believe in the cause of an organization (91%) n Affected by the cause (69%) n Owe something to community (58%) n Religious obligations (31%) n Tax credits (13%) n Erin Mac. Neil, Major Gifts Associate, Amnesty International

Why people don’t give n n n n Want to save money for the future (59%) Prefer to spend money in other ways (53%) Think money won’t be used efficiently (38%) Don’t like the way they are ask (30%) Already give enough money to people (27%) Volunteer instead of donating (24%) Hard to find a worthy cause (21%) Don’t know how to contribute (15%) ( of non-donors) Erin Mac. Neil, Major Gifts Associate, Amnesty International

People are donating to: Erin Mac. Neil, Major Gifts Associate, Amnesty International

Donors give by: n n n n Sponsoring someone in an event (47%) Place of worship (39%) Door-to-door canvassing (38%) Mail request (32%) Canvassing in a public place (27%) In memoriam (25%) Charity event (24%) At work (17%) Payroll deduction (11%) Telephone (9%) TV/Radio (8%) On Own (7%) Other (5%) Erin Mac. Neil, Major Gifts Associate, Amnesty International

# 1 Rule of Fundraising ASK Erin Mac. Neil, Major Gifts Associate, Amnesty International

Five Key Ingredients to Fundraising Know what motivates people to give 1) • Match your “story” to the donor’s interests Know your project and organization Make a clear/compelling presentation 2) 3) • Use appropriate language, give realistic expectations and provide relevant outcomes Be aware of all of the different potential sources of funding and trends with your region Commit to thorough follow-up, evaluation and reporting 4) 5) • • Gives credibility, enhanced likelihood of future donations Thank! Erin Mac. Neil, Major Gifts Associate, Amnesty International

Potential Sources of Funding for Your Group Special events and product sales n Individual donations n Sponsorship or gifts in kind n Erin Mac. Neil, Major Gifts Associate, Amnesty International

Group Experience n What has worked for your groups? n What hasn’t worked? Erin Mac. Neil, Major Gifts Associate, Amnesty International

6 Ways to Maximize Your Group’s Fundraising Income n n n add a fundraising component to all events membership forms at all events aim for zero budget events n n n develop a team with a diverse skill set to help your group fundraise to develop a system to record donations and gifts in kind (keep records) have a plan or ‘big picture’ Erin Mac. Neil, Major Gifts Associate, Amnesty International

Group Fundraising Ideas n n n n auctions raffles ‘thons ticket sales celebrity lectures or seminars a zero budget event be the charity of choice at the opening of a store, restaurant, play, art exhibit, etc. selling pins at tables Erin Mac. Neil, Major Gifts Associate, Amnesty International

Something that you have learned from each other Erin Mac. Neil, Major Gifts Associate, Amnesty International

List of Resources n n n n http: //www. amnesty. ca/youth_action_toolkit/ www. charityvillage. ca www. givingandvolunteering. ca http: //www. amnestyusa. org/activist_toolkit/introtoai/amnestyf acts. html http: //web. amnesty. org/pages/campaigning-manual-eng www. canadianheritage. gc. ca/progs/pc-cp/pubs/e/FRgras 2. htm http: //www. sickkids. on. ca/Foundation/custom/evt_spons_pkg. asp www. ccra. gc. ca Erin Mac. Neil, Major Gifts Associate, Amnesty International

Free Books n n Guide to Special Events Fundraising by Ken Wyman Download this book free from http: //www. canadianheritage. gc. ca/progs/pccp/pubs/e/pdfdocs/Spec. Ev. PDF. (PDF format) Fundraising for Grassroots Groups: Fundraising Ideas That Work by Ken Wyman Download this book free from http: //www. canadianheritage. gc. ca/progs/pccp/pubs/e/pdfdocs/Fr 4 grass. pdf. (PDF format) Erin Mac. Neil, Major Gifts Associate, Amnesty International

Questions and Answers Erin Mac. Neil, Major Gifts Associate, Amnesty International