Gartner IT Infrastructure and Operations Management Summit 2012

Gartner IT Infrastructure and Operations Management Summit 2012 12 -13 June I Frankfurt, Germany Masterdeck – Project Plan Tammy Ho, V 2 04. 06. 2012 © 2012 IBM Corporation

Building a smarter planet Core Team Role. Event Owner 2 Name Mobile onsite Anke Breiter +49 173 3401433 Tivoli Marketing Leader Europe Mark Swinson SWG International Events Lead Europe Ingo Meltzner SWG International Events Project Lead Europe Tammy Ho +49 162 2691099 Event Manager Onsite Contact Hanna Eliasson +49 162 2699180 Gartner Logistics Onsite Contact Nicole Topolski +1 203 832 7461 © 2012 IBM Corporation

Building a smarter planet Event Information IBM participates as Platinum Sponsor The primary objectives for this event are: Lead Generation and Opportunity Creation § Event Location Sheraton Frankfurt Airport Hotel & Conference Center Hugo-Eckener-Ring 15 - Flughafen/Terminal 1 · 60549 Frankfurt am Main Phone: +69 6977 0 § Event Website http: //www. gartner. com/technology/summits/emea/it-operations/ § Event Agenda http: //imagesrv. gartner. com/summits/docs/emea/it-operations/IOME 1_Agenda_at_Glance. pdf 3 © 2012 IBM Corporation

Building a smarter planet Sponsors 4 © 2012 IBM Corporation

Building a smarter planet Key Benefits The summit focuses on financial management, procurement and asset management: § § 5 How to Manage Challenges of Mobile Devices How to Obtain Real Value From ITIL Achieving Data Center and IT Operations Automation How to Manage the Move from Virtualization to the Cloud © 2012 IBM Corporation

Building a smarter planet Editorial Copy IBM software helps organizations deliver greater value from their business and IT investments, and create software and systems capabilities with higher levels of innovation and competitive differentiation. IBM provides market-leading enterprise architecture, business process analysis, enterprise modernisation, and portfolio and performance management solutions to facilitate better enterprise-level business planning and alignment practices. 6 © 2012 IBM Corporation

Building a smarter planet Agenda 7 © 2012 IBM Corporation

Building a smarter planet Agenda – continued IBM SPS Session I Wednesday 13 th June I Time: 09: 15 – 09: 45 I Room: Ballroom 2 8 © 2012 IBM Corporation

Building a smarter planet Keynote sessions 9 © 2012 IBM Corporation

Building a smarter planet IBM Participation Platinum Sponsorship Package Pre event On-Site Exhibit space • Booth 3 m x 2 m • Platinum branding • Spotlights • 1 x Lockable pedestal • Wireless • Power supply • 1 x Customised Lead Device Speaking opportunities • Solution provider session, in tracks (30 min) Network opportunities • Themed drinks reception • Two lunches • Series of refreshment breaks Conference passes Staff (5), client (5), speaker (1), Booth staff (4) *One on One analyst meeting for each full pass • 250€ plus VAT for additional booth pass Branding opportunities • On-site guide: Platinum branding, Logo, Description 50 words, URL, Presenter and session description Brochure • Platinum branding • Logo • Description 50 words • URL Website • Platinum branding • Logo • Description 50 words • URL • Presenter and session description Post event Solution Provider session evaluation Delegate demographic analysis • Delegate document holder: logo and insert • Signage: Logo on signage in registration & breakouts Marketing & PR support 10 • Lead retrieval • Account Manager Assistance Overall delegate feedback Leads captured (2 days) © 2012 IBM Corporation

Building a smarter planet Maximising sponsorship opportunities in a connected way Customer Touch Point Drive to activity Pre event Website Summary of IBM activities/presence/company info: Drive to event, booth, speaker, IBM network drinks, booth network drinks. Onsite Booth: Visuals, messaging, summary of onsite activities panel Drive to breakouts (registration flyer) Drive to IBM drinks reception (competition), Drive to booth networking drinks (Theme, table signage) Delegate pack insert Linked to on stand competition, network lunch, IBM logo visual, URL: Drive to booth (competition), drive to network lunch (competition winner announcement), drive to post event content (speaker presentations). Literature: printed/digital/online kiosk Drive to URL, post event content, (presentations), existing content Onsite guide Summary of IBM activities/presence/company info: Drive to event, booth, speaker, IBM network drinks, booth network drinks. Signage: Registration/ breakouts IBM logo , drive to website Network reception Drive to network reception and IBM network drinks ( competition winner announcement) Booth Staff Drive to IBM drinks reception (competition), Drive to networking drinks (Theme, table signage) Post event Solution Provider Session IBM Network Drinks Booth Networking reception Post event tactics Lead data/post event follow up Post event analysis 11 © 2012 IBM Corporation

Building a smarter planet Floor Plan IBM 12 © 2012 IBM Corporation

Building a smarter planet Platinum Booth 13 © 2012 IBM Corporation

Building a smarter planet Booth Graphics 14 © 2012 IBM Corporation

Building a smarter planet Stand Furniture & AV Equipment § § § 15 1 x 40 " LCD Screen with speakers (Data & Video) 2 x Lead Scanners 2 x Stools 1 x Literature Rack Fixed Internet 4 x i. Pads 4 © 2012 IBM Corporation

Building a smarter planet A 5 Flyer 16 © 2012 IBM Corporation

Building a smarter planet Hard copy lead form 17 © 2012 IBM Corporation

Building a smarter planet Onsite Team: Registration (tbd) No Full access (5) Staff (4) Speaker (1) Customer (5) 1 Marco Braun 12. Sven Strassburg 12. -13. Mark Swinson 12. -13. Hr. Ostrowski, VW *tbc* 2 Ulrich Zeh 12. -13. Hanna Eliasson 12. -13. Dr. Gralla, Techniker KK *tbc* 3 Ralph Borlisch 12. Winfried Ermtraud 13. Dr. Bucher, T-Systems *tbc* 4 Uwe Posautz 12. -13. 5 Geoff Flatt *tbc* 18 © 2012 IBM Corporation

Building a smarter planet SPS Speaker Your session will take place as follows: Date: Wednesday 13 th June Time: 09: 15 – 09: 45 Room: Ballroom 2 § § § Speaker Name: Mark Swinson Speaker Title: Infrastructure and Service Management Marketing Leader Europe Company: IBM Presentation Title: Winning strategies - Findings from the world’s largest CIO survey Presentation Description: In 2011 IBM interviewed over 3, 000 C-level IT executives in organisations of all sizes around the world. The responses were analyzed and the study revealed a number of common themes. This session explores the challenges revealed for infrastructure management together with conclusions on best practices from top performing organisations. § Speaker Bio: Mark Swinson is the Infrastructure and Service Management Marketing Leader for the Europe. He joined IBM in 1995 and has held professional and managerial positions in Software development, Product Strategy and Management, Segment Marketing, Business Operations and Sales. During this time he has led work on a diverse range of initiatives, including Business Process Management, Service Oriented Architecture and Integrated Service Management, working with a broad set of clients in the UK and Europe. Prior to joining IBM he worked for a Systems Integrator in the Financial Services sector. 19 © 2012 IBM Corporation

Building a smarter planet Networking reception The Networking Reception will take place in the Solution Showcase on Day One directly after the last conference session (18: 15 - 20: 00). This is your opportunity to network with the delegates in a fun and informal environment. § Theme Currywurst Deluxe 20 © 2012 IBM Corporation

Building a smarter planet Analysts One-on-One Meeting Each full conference pass holder is entitled to a Gartner Analyst One-on-One Meetings can only be booked by Full Conference Pass Holders who are registered for the event. To view the analysts present at the Gartner IOM Summit please click on the link below: https: //agendabuilder. gartner. com/IOME 1/webpages/Browse. By. Speaker. aspx *Once the pre-booking system is closed, please book your Gartner Analyst One-on-One Meeting on-site at the One-on-One Booking Desk located in the registration area. 21 © 2012 IBM Corporation

Building a smarter planet Travel and Hotel Information § Sheraton Frankfurt Airport Hotel is directly connected with Terminal 1 and easy to reach from the airport, by train and by car. Centrally located and easily accessible from all around for your convenience. . § Hotel Pricing € 179 per night, single occupancy including breakfast and 7% taxes. A limited block of rooms has been reserved for attendees of the Gartner IOM Summit; rooms will be held at this rate until May 14, 2012. To obtain the group rate of € 179, please be sure to indicate that you are attending the Gartner event. § General Hotel Information A limited block of rooms has been reserved at the Sheraton Frankfurt Airport. As these rooms can only be held until four weeks prior to the event, we recommend that you contact the hotel as soon as possible. To make a reservations please contact the Reservations Department on +49 (0) 69 69 77 12 03, fax +49 (0) 69 69 77 23 51 or by email reservationsfrankfurt@sheraton. com and quote Gartner. The special promotional Gartner conference rate is € 179 per night including 7% taxes and breakfast based on single occupancy. § Check-in Time Sheraton check in time is 14: 00 and check out time is 12: 00 noon. 22 © 2012 IBM Corporation