FUNDRAISING TOOLS Fundraising The National Democratic Institute WELCOME

FUNDRAISING TOOLS Fundraising The National Democratic Institute

WELCOME • Introductions • Ground rules • Ice breaker exercise

OBJECTIVES • To understand the five major ways of raising money • To learn the advantages and challenges of each

TOPICS • • • Volunteer Fundraisers Call Time Meetings Events Online Giving

WHAT IS FUNDRAISING? Communicating to potential donors in a clear and precise way how they benefit from your campaign.

WHO WILL DONATE?

FUNDRAISING ACTIVITIES

VOLUNTEER RAISERS LEADER CAMPAIGN LEADER

VOLUNTEER RAISERS Advantages • New prospects • More people • More time Challenges • Volunteer basis

CALL TIME • • • Research! Keep notes Be disciplined Target high donors Message and specific ask Thank the donor! Remember: Practice makes perfect!

CALL TIME Advantages • Low cost • Good response rate • Broad reach Photo: National Democratic Institute Challenges • It’s hard • Time consuming

MEETINGS Photo: National Democratic Institute

MEETINGS Advantages • Low cost • Face-to-face • Collect on the spot Challenges • Time wasted on travel • Time consuming per donor

EVENTS • • • Checklist ALWAYS have a ticket price Recruit a motivated host committee Follow up phone calls to invitees Market for the appropriate audience Registration Do not spend money on an event unless you absolutely have to.

EVENTS • • • Advantages Challenges Reach all donor • A lot of levels organization Get campaign • Low return message across • Can be expensive Makes candidate accessible Builds momentum Date for contributions

ONLINE GIVING DONATE NOW Click Here

ONLINE GIVING Advantages • Easy to send • Broad reach • Opportunistic • • • Challenges Easy to ignore Candidate profile 1% return rate Same approaches as other tools Credit and internet access

TOOL EFFICIENCY

EXERCISE: CALL TIME

CONCLUSION • Variety of fundraising tools all with advantages and challenges • Decide based on your needs now Ø Questions? Ø Feedback?