fandom KPOP as a cultural practice a relationship

fandom; K–POP as a cultural practice - a relationship between people and cultural icons. - a construction of coherent identity HALLYU / K-POP South Korean Cultural Exports. K-pop is South Korean Pop and celebration of modern Korean music. FANDOM AS CULTURAL PRACTICE “The most obvious audience” (Lewis, L. , 1992). The ones who are obvious in adoration of a particular group or pop icon. FANDOM CASE STUDY: Cassiopeia

“ “ ” Design ” P r o d u c t i o n. Cassiopeia as a “Red Ocean” Cassiopeia 5 -star constellation What is a “Cassiopeian”? Meaning of being part of this fandom – design concepts Concept: the first official fandom for “Gods of the East” (TVXQ). Meanings behind the colour RED. Production of fandom name and identity How the production of Cassiopeia is maintained or reproduced (e. g. membership). Activities of the fandom in Asia

representation consumption Signifiers and symbols that are to represent a fandom defers to keep unique to the identity that is wanted to be seen as or portrayed. Cassiopeia in Guiness World Records: World’s largest official fanclub. Discussion: Cassiopeia and its representation in the media Fan sites/ social media Me. Lite. Hero, one. TVXQ etc. Fan chants, concerts, light sticks, hoodies, banners, flash mobs etc regulation Examples that constraint fandom activities: Space: Cultural spaces have noise level expectations e. g. Library Time: other commitments Gender norms: male Cassiopeia, acceptable?

VIDEO Cassiopeia fandom: http: //www. youtube. com/watch? v=-RXbl 9 LJZGE Cassiopeia fan chant/sing: http: //www. youtube. com/watch? v=t. ZKQwa 0 HHn. M&feature=related

the research plan challenges Focus on Cassiopeia as a fandom leads to a vast number of articles from different sources. Lots of crossreferencing to be done. Major sites that collect data on Cassiopeia is in Korean. Some information restrained – e. g. you must be a member to access info. & some further questions Consumption of fandom is quite massive. Would focusing on certain aspects lessen the quality? Cassiopeia consists of different ethnicities – how does cultural meanings defer in different cultures in terms of fandom? How much can regulation affect the fandom?

The Economist, (2010). Hallyu yeah! Retrieved from http: //www. economist. com/node/15385735 Lucy (2011). TVXQ's official fanclub "Cassiopeia" opens online registration. Retrieved from http: //www. koreaboo. com/index. html/_/ge neral/tvxqs-official-fanclub-cassiopeia-r 2257 references Non academic & academic Thank you Lewis, L. A. , (1992). The Adoring Audience: Fan Culture and Popular Media. Retrieved from http: //bit. ly/Jv. Uu 1 T Harrington C. L. and Bielby, D. D. (2010). A life course perspective on fandom. Retrieved from http: //ics. sagepub. com. ezproxy. library. uq. edu. au/ content/13/5/429. full. pdf+html