Fair Trade Coffee Calgary Professional Chapter Trans Alta

Fair Trade Coffee Calgary Professional Chapter Trans. Alta Dec. 11, 2008

Outline • • Coffee Facts What is Fair Trade? Certification Process Case Study Fair Trade Products Fair Trade Coffee in our Workplaces Questions EWB Fair Trade Coffee Workshop

Coffee Facts • Coffee beans are seeds of the coffee cherry tree • Primary species of coffee bean: – Coffea Arabica – Coffea Robusta • Grown in over 70 countries EWB Fair Trade Coffee Workshop

Coffee Facts “Before you’ve finished your breakfast this morning you’ll have relied on half the world” - Martin Luther King EWB Fair Trade Coffee Workshop

Coffee Facts • • 2 nd most traded commodity in the world Top 10 coffee producing countries: 1. Brazil 2. Vietnam 3. Colombia 4. Indonesia 5. Ethiopia 6 -10. India, Peru, Mexico, Guatemala, Honduras (International Coffee Organization) EWB Fair Trade Coffee Workshop

Coffee in Canada • We consume more than 15 billion cups / year • 18% of total beverage consumption • Consumer Awareness: – 37% organic – 11% Fair Trade EWB Fair Trade Coffee Workshop

What is Fair Trade? “Everyone who works has the right to just and favorable remuneration ensuring for himself and his family an existence worthy of human dignity…” - Universal Declaration of Human Rights (art 23 -3)

What is Fair Trade? World Coffee Prices – 1989 -2008

What is Fair Trade? Retailer • Traditional market commodity chain Distributor Roaster • Farmers sell to exporters at a low price • Middlemen = $$$$ • Farmer = $ Importer Broker Exporter Transporter EWB Fair Trade Coffee Workshop Local Farmers

What is Fair Trade? • Fair Trade commodity chain • Coffee is bought directly from cooperative • Result = Less money to middlemen, more money to farmers Retailer Roaster Importer Cooperative Local Farmers EWB Fair Trade Coffee Workshop

What is Fair Trade? • Coffee is purchased directly from democratic cooperatives at a fair price • Fair trade ensures: – Fair compensation for products and labor – Investment in community – Sustainable practices • Fair Trade coffee price: $1. 25 /lb (U. S. ) EWB Fair Trade Coffee Workshop

What is Fair Trade? • Fair Trade Premium: – Money in addition to agreed price for product – Set by FLO, not the buyer • $0. 10/lb in addition to Fair Trade price – For the cooperative • To improve business, community and environment EWB Fair Trade Coffee Workshop

Certification Process Producers Importers Licensees (Processors) Retailers FLO International & FLO-CERT - Establishes and maintains standards - Grants certification, performs inspections, and monitors the supply chain - Assists producers in accessing markets Consumers Transfair Canada (Canadian Labelling Initiative) - Promotes Fairtrade products - Ensures products labelled in Canada as Fairtrade are certified by FLO-CERT EWB Fair Trade Coffee Workshop

Case Study Mzuzu Coffee Planters Cooperative Union (Mzuzu, Malawi) • • 5 cooperatives 1600 farmers 350 tonnes green beans 20 years as a parastatal – Bought by farmers in 1998 – Currently EU supported EWB Fair Trade Coffee Workshop

Case Study EWB Fair Trade Coffee Workshop

Case Study EWB Fair Trade Coffee Workshop

Case Study

Case Study • Focus on high quality coffee • In process of becoming Fair Trade certified – FLO-CERT • EWB’s role: – Establish M&E system – Capacity building EWB Fair Trade Coffee Workshop

The Cost of Fair Trade Listed prices for a medium cup of brewed coffee at local Calgary coffee shops: Non–Fair Trade Starbucks: $1. 95 Second Cup: $1. 90 Higher Ground: $1. 95 Spice Café: $1. 79 The House: $1. 70 Tim Horton’s: $1. 40 EWB Fair Trade Coffee Workshop

Fair Trade Products • • • Coffee Tea Cocoa Roses Sugar Bananas & Mangoes Rice, Quinoa Spices Wine Sports Balls Cotton EWB Fair Trade Coffee Workshop Look for this Logo

Fair Trade Coffee in our Workplaces • Tangible action to reduce extreme global poverty !! • Improve CSR • Especially important for international companies • Exemplify corporate sustainability initiatives • Educational tool for employees • Join progressive companies in Calgary who offer Fair Trade coffee: - City of Calgary Earth Tech AMEC Earth & Environmental Look for this Logo - Associated Engineering - CH 2 M Hill - Shell Canada Limited EWB Fair Trade Coffee Workshop

Questions? “Life isn’t fair, but your coffee can be. ” www. transfair. ca www. fairtrade. net