Effective Presentations Plan Prepare Practice Present TESC 11

Effective Presentations Plan Prepare Practice Present TESC 11 -06

Introduction Delivering your presentations effectively involves using a proven four-step process: Plan, Prepare, Practice, and Present. Follow these guidelines and your message will have high impact on your audiences.

Plan n Describe your audience n Knowledge n Experience n Needs n Goals

Plan (cont’d) n Define the purpose of your talk based on the outcome you seek with your audience: Inform n Persuade n Motivate to action n Sell n Teach n TIP Identify and organize your key points

Prepare n Establish a positive mind-set n Value your message n Visualize yourself succeeding n Visualize your audience responding n Give yourself pep talks

Prepare (cont’d) n Prepare an attention-getting opening n Use a question related to audience need n Pay a sincere compliment n Relate a relevant incident

Prepare (cont’d) n Illustrate and support key points with evidence and visuals. Statistics n Examples n Demonstrations n Testimonials n Incidents n Exhibits n TIP Develop transitions or bridges between key points.

Prepare (cont’d) n Prepare a memorable Close n Dramatize your ideas n Throw down a challenge n Use a motivating statement n Restate the key benefit n Deliver a convincing summary

Practice n Practice your presentation and review your visuals for Clarity n Relevancy n Eye-appeal n Visibility n Quality n Memorability n

Practice (cont’d) n Practice your presentation before an audience, coach, video camera. Receive feedback and coaching on n Strong opening n Clear supporting points n Logical flow n Credible evidence. and. . .

Practice (cont’d) n Also receive feedback and coaching on n Memorable close n Clarity of message n Identifying distracting mannerisms (for instance ahs, umns, wild gestures) n Results achieved

Present n Rely on the fundamentals n Own your subject n Feel positive about your talk n Project to your audience the value of your message

Present n Make a positive first impression: Establish eye-contact n Display poised, confident body language n Be relaxed n Be well groomed n

Present (cont’d) n Build rapport with the audience: Be sincere n Be yourself n Say “we” not “you” n Talk in terms of your audience’s interest n Involve your audience n

Present (cont’d) n Hold the attention of the audience: Be enthusiastic n Express yourself clearly and concisely n Tell a story n Have an upbeat voice n TIP Close your presentation to make a favorable, lasting impression

Present (cont’d) n Strive for continuous improvement: n Measure the success of your presentation n Identify the strengths as well as areas to improve n Decide how you will improve the next presentation TIP Remember PLAN / PREPARE / PRACTICE / PRESENT

TESC Fall 2006 --Presentations will be evaluated according to the following: n Demonstrated knowledge of marketing principles. n Demonstrated knowledge of business operations and management. n Clarity and cohesiveness of the presentation. n Quality of the visual aid(s) employed – Power Point slides or Web page. n Appropriateness of the form and content of the presentation for the target audience.