Advice for a successful presentation By Dale Carnegie

Advice for a successful presentation By Dale Carnegie Copyright, 1996 © Dale Carnegie & Associates, Inc.

Introduction To make an efficient presentation use the "4 P" method, developed by Dale Carnegie Training® : Plan, Prepare, Practice and Present. Follow these recommandations and your message as well as yourseld will make a very good impression on your audience.

Plan • Know the people your are talking to : – Knowledge – Experience – Needs – Objectives.

Plan (cont ’d) • Define your objective to your auditors : – Inform and make them feel concerned – Convince – Motivate for an action plan – Sell – Teach Advice – Train. Define and organize your key-points

Prepare • Be positive : – Value your message – Remember your success – Anticipate reactions – Auto-motivate your-self.

Prepare (cont ’d) • Prepare a first sentence that will capture your audience attention : – Ask a question related to the auditors need – Make a sincere compliment – Mention an appropriate event – Crack a light joke.

Prepare (cont ’d) • Support key-points with proofs or evidence. Illustrate key-points with visuals : – Statistics – Analogies – Proof, evidence – Testimonies of experts – Events – Objects, images, graphics. Advice Work on transitions between key-p

Prepare (cont ’d) • Prepare an easy to memorize conclusion : – Give life to your main idea : illustrate the fact that what you presented is important – Challenge your audience – Use a motivating assertion – Recall the key benefit of what you exposed – Make a concise summary.

Practice Dale Carnegie Training® identified the three key-factors to make a presentation successful : • Know your subject well • Like it • Show that you want to communicate it.

Practice (cont ’d) • Increase your self-confidence and your efficiency by recalling the following points : – Why you were given the honor to address this audience – Why do you feel concerned with the subject – Why do you want to communicate it.

Practice (cont ’d) • Rehearse your presentation and check your visuals in order to optimize : – Clarity – Pertinence – Oral attraction – Visual and emotional attraction – Overall quality – « Memorability » of the message.

Practice (cont ’d) • Train yourself in front of a selected group of friends and/or with a coach : – To make your introduction more punchy – To better express your key-points – To make the presentation « fluid » and easy to follow – To pay particular attention to the choice and credibility of your supporting proofs.

Practice (cont ’d) • Try to take advantage from the "coaching" and the "feedback" of an expert to optimize : – An easy to memorize conclusion – The clarity of the message – Avoidance of non-verbal messages that would hinder your communication – The global impact of your presentation.

Present • Adopt a P. R. O. attitude in your presentations : – Privilege to address this audience – Responsability of the speaker – Opportunity to convince.

Present (cont ’d) • Fill these 3 important requirements for success : – Master your subject – Like it – Show that you want to communicate it.

Present (cont ’d) • Make a good first impression : – Establish eye contact – Show that you are at ease – Relax before you begin your presentation – Be correctly dressed, and show wellbred manners.

Present (cont ’d) • Establish a genuine contact with your audience ( « don ’t talk to the wall » ) : – Be earnest (it ’s important… : -) !) – Be yourself – Say « we » rather than « you » – Interest your audience – Make the audience participate.

Present (cont ’d) • Get your audience attention : – Be enthusiastic – Use a lively (yet proper) language – Express yourself with clarity and concision – Tell a story – Have a dynamic tone of voice – Adapt your body movements. Advice Finish your presentatio on a good impression

Present (cont ’d) • Make a note of what can be improved : – Evaluate how successful was your presentation – Identify strong parts and weak parts – Find out what to improve for next time you will give it. Advic Remember that y PLAN / PREPARE / PRA