Drivethru Coffee Shop Coffee Philosophy Founder Fifi Theresiani

Drive-thru Coffee Shop Coffee Philosophy Founder: Fifi Theresiani Co-founder: Steffi Fairuz Marketing director: Hubert Andreean Administrators: Bezghy Nur

Why coffee shop?

vision To be the pioneer of coffee shop that specialized in drive-thru serving in Indonesia

Mission Provide an outstanding quality and service for customers that leads us to choose the best products for their enjoyment. Provide customers the finest quality beverage in the most efficient time.

Target Market Employee Road Driver Students

Working Hours Working days 7 AM-8 PM Weekend 10 AM-6 PM

Menu MENU Name Price Vietnamese Coffee (Syrup + Espresso) IDR 16. 000 Café Latte (Espresso + Milk) IDR 16. 000 Cappuccino (Espresso + Milk) IDR 16. 000 Coffee + Syrup (Hazelnut, Vanilla, etc. ) IDR 16. 000

Tools & Equipment Start-up Equipment Name Cost Expresso Machine IDR 23. 050. 000 Latina Coffee Grinder IDR 1. 800. 000 Scale IDR 720. 000 Kettle IDR 500. 000 Manual Brew (V 60, French Press, Drip) IDR 700. 000 Total IDR 26. 770. 000

Monthly Supplies Inventory expenses qty cost papercups 3000 (pcs) 1. 500. 000 straw 3000 (pcs) 150. 000 Milk 300 (boxes) 4. 800. 000 Coffee Bean 10 (kgs) 2. 000 Ice Blocks 300 (kgs) 510. 000 Syrup 5 (bottles) 550. 000 Mineral water 20 (gallons) 380. 000 Total: 9. 890. 000

Breakeven Analysis Tools and equipment Monthly Supplies Expenses Rent expenses Salaries expenses Electricity expenses Daily Gross Profit: 100 cups x 16. 000: 1. 600. 000 • Nett income Profit: 1. 600. 000 x 30 days: • • • : 26. 770. 000 : 9. 890. 000 : 7. 000 : 3. 350. 000 x 3 : 2. 000 48. 000 9. 890. 000 7. 000 10. 500. 000 2. 000 18. 610. 000 The breakeven point is between 1 st and 2 nd month nett income profit

Strategies to Success • The strategic locations • The best products • The friendliest servers • Fast and accurate serving • Good marketing and advertising