District 7 Kroger Exclusives 2020 National Sales Meeting

District 7 Kroger Exclusives 2020 National Sales Meeting September 16, 2020 BRINGING PEOPLE together TO ENJOY AND SAVOR life.

BRINGING PEOPLE together TO ENJOY AND SAVOR life.

IT IS MONTEREY v Contemporary, bright, approachable and stylish v Fruit-forward and true to varietal character v Over delivers on quality at the price point v A delicious reflection of Monterey and all that our diverse region has to offer SAUVIGNON BLANC CHARDONNAY A bright and crisp array of Flavors of yellow apple, tropical fruit, citrus and white pear and citrus enhanced peach flavors with a hint of oak PINOT NOIR Flavors of cherry and plum complemented by a touch of vanilla and mocha CABERNET SAUVIGNON Flavors of blackberry and cherry with hints of tarragon, vanilla and toasty oak BRINGING PEOPLE together TO ENJOY AND SAVOR life.

Performance Overview Cases FYTD (total): Cases FYTD (domestic): Depletions FYTD (domestic): 17, 308 (25, 463 YA – down 32%) 5, 080 7, 116 (18, 963 FYTD LY – down 62%) COVID Carnage: On Premise, Small Independents, Large Chain “Discos” Average FOB: $64. 65 Top States / Distributors: California – YMCO Texas – RNDC Georgia – Empire New York – Winebow Michigan – Henry Fox Top Retail Chains: Raley’s Kroger (TX, MI, IN, OH, GA), Safeway (Nor. Cal), Costco (TX/OK), Top Independents (on & off): Bedner’s (FL), Marketview Liquor (NY), Rusted Spoke Brewing (MI), Planet Wine (VA), Palmeiri Wines & Spirits (NY) Cases FYTD (export): 11, 640 (compared to 10, 156 YA – up almost 13%) Top export markets = Sweden and Denmark BRINGING PEOPLE together TO ENJOY AND SAVOR life.

Brand Projections and Goals District 7 Domestic Sales and Projections (FY 9 L) 30000 25000 20000 15000 10000 5000 0 FY 20 Actuals West Southwest FY 21 Estimates North Midwest Northeast FY 22 Projections Southeast With our 90 -point, Editors’ Choice Score on the Pinot Noir can we hit 15, 000 this FY? Goal for FY 2022: 20, 000+ Cases BRINGING PEOPLE together TO ENJOY AND SAVOR life.

Future Opportunities Current and New Regional Retail Accounts Continued Global Growth Denmark, Sweden, UK, Canada (Ontario) Online Retailer and Distributor Portal Support – Building Online Content Evaluating Costs and Improving our Profit Margins BRINGING PEOPLE together TO ENJOY AND SAVOR life.

Why District 7? #1 Family-owned and Estate Grown for under $20 #2 Certified Sustainable – “ 50% of CPG growth from 2013 to 2018 came from sustainabilitymarketed products. ” (Harvard Business Review - Whelan, 2019) #3 100% Powered by Wind #4 Supported with 90+ Point Scores 90 Points – Editors’ Choice Wine Enthusiast – 2018 District 7 Pinot Noir 92 Points – The Tasting Panel – 2018 District 7 Chardonnay #5 International Success – growth in export is in double digits 90 points, GOLD – MUNDUS vini – 2018 District 7 Pinot Noir #6 Active PR, Social Media, and POS Support around new look for 2018 and Certified Sustainable Messaging – follow-up pitch with 25 hits - samples being sent next week #7 New Seasonal Program Themes BRINGING PEOPLE together TO ENJOY AND SAVOR life.

CURRENT BRAND SUPPORT BRINGING PEOPLE together TO ENJOY AND SAVOR life.

Brand Support PRE-SHOP DIGITAL ENGAGEMENT • • • Instagram Following: 3, 000+ Facebook Following: 23, 011 Bi-Monthly Newsletter Geo-targeted Advertising Fresh Website – Launched June 2020 IN STORE ENGAGEMENT • • • MIRs / IRCs (through 12/31) Shelf Talkers Certified Sustainable Neckers In-Store Tastings (where allowable) Take One Cards BRINGING PEOPLE together TO ENJOY AND SAVOR life.

Point-Driven Support Accolade Sheets Case Cards, Glorifers, and Neckers Shelf Talkers BRINGING PEOPLE together TO ENJOY AND SAVOR life.

SEASONAL PROGRAMS BRINGING PEOPLE together TO ENJOY AND SAVOR life.

SPRING March, April, May CELEBRATE GOOD Grab a friend. Grab a bottle and find a place to sneak away from the chaos and celebrate the good.

Celebrate Good Wine. Good Company. Good Choices. PRE-SHOP ENGAGEMENT ………………… + Social Media Earth Day Posts & Giveaways + Partnership with Recover Brands + Influencer Partnerships + Targeted Digital Advertising IN-STORE POS & ENGAGEMENT ……………………. . + Case Cards, Glorifiers & Shelf Talkers + Necker out of Seed Paper + In-store Demos w/ Sustainable Recipe Cards ON-PREMISE ENGAGEMENT ……………………. + Branded Stickers for To-Go Sleeves or other To-Go Containers needed by Restaurants + Branded Bottles of Hand Sanitizer + Table Tents with QR Code to a “Celebrate Good” Landing Page and Giveaway BRINGING PEOPLE together TO ENJOY AND SAVOR life.

SUMMER June -September ENJOY A TASTE OF MONTEREY This campaign reinforces “District 7 – It is Monterey” while also extending the essence of Monterey to consumers across the country.

Enjoy a Taste of Monterey Make it an Unforgettable Summer. PRE-SHOP ENGAGEMENT ………………… + Social Media Monterey Posts & Giveaways + Recipe Partnerships with Chef Matt Beaudin + Targeted POS Digital IN-STORE &Advertising ENGAGEMENT ……………………. . + Case Cards, Glorifiers & Shelf Talkers + Recipe Necker – Enter to Win Virtual Cooking Class with Chef Matt Beaudin + In-store Demos w/ Monterey Recipe Cards ON-PREMISE ENGAGEMENT ……………………. + Branded Coasters + Branded Check Presenter Card with chance to win “Enjoy Again” gift card + Table Tents with QR Code to “Enjoy Monterey” landing page and giveaway BRINGING PEOPLE together TO ENJOY AND SAVOR life.

WINTER October, November, December, January DISCOVER DISTRICT 7 This campaign will encourage consumers to discover the great wine within each bottle and glass of District 7 and share their stories of their celebrations with us.

Discover Your Story This Season Celebrate with Us. PRE-SHOP ENGAGEMENT ………………… + Social Media Holiday Celebration Posts & Giveaways for Shared Stories + Influencer Partnerships + Targeted Digital Advertising IN-STORE POS & ENGAGEMENT ……………………. . + Case Cards, Glorifiers & Shelf Talkers + On-Pack Necker with Wine Glass Cookie Cutter Giveaway + In-store Demos w/ Holiday Recipe Cards BRINGING PEOPLE together TO ENJOY AND SAVOR life.

KROGER EXCLUSIVES BRINGING PEOPLE together TO ENJOY AND SAVOR life.

Kroger Exclusives H 1 Planning Pushed Back – Possibly Early October Regional Team Meetings to be scheduled. Goal: Discuss possible programming opportunities at the Division Level. BRINGING PEOPLE together TO ENJOY AND SAVOR life.

Luxury wines with inspiration drawn from the spirit of the sea and the profound influence that the cold, deeply plummeting Monterey Bay has on our estate grown, certified sustainable vineyards.

Product Highlights Single-vineyard luxury wines Premium packaging with wax finish Sea Phantom Highlights Through August 2020 vs. 2019, Sea Phantom has achieved a 20% increase in total Sales$ and a 14% increase in Same Store Sales$. Sea Phantom is ranked 14 th among all Super Luxury California Pinot Noir $25+. * Volume sales are up 17% compared to the same time last year. * Gold, 94 pts, Sunset International Wine Competition (vin. 2018) Ghost Hull Highlights Introduced in Period 2 2019, Ghost Hull has achieved 40. 3% growth in Same Store Sales over 2019 through August 2020. IRI Data Highlights Ghost Hull was launched in 2019 and is already ranked 18 th in case volume for Super Luxury California Cabernet Sauvignon $25+. * *According to IRI Data for the 52 weeks ending 8/9/20

NEXT STEPS Kroger Meetings with each Regional Team Thank you for your time. BRINGING PEOPLE together TO ENJOY AND SAVOR life.