DIGITAL TV RATINGS DTVR Product Overview This artwork

DIGITAL TV RATINGS (DTVR) Product Overview This artwork was created using Nielsen data. Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

WHAT IS DIGITAL TV RATINGS? Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. COMPREHENSIVE MEASUREMENT OF digital content with TV’s linear ad load VIDEO PROVIDING CREDIT TO national + local program and commercial TV ratings ACROSS DIGITAL access points DIGITAL IN TV RATINGS COMPUTER TABLET SMARTPHONE ACROSS ALL playbacks LIVE/DVR VOD DTVR is the first solution to receive accreditation from the MRC for its contribution to TV audience measurement for programming viewed on computers and mobile devices. 2

MEASUREMENT END-TO-END WORKFLOW Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. CONTENT ID COLLECTION PROCESSING DIGITAL TV RATINGS TV Originated Content DTVR Linear Ads Native Digital or Content with DAI DCR Dynamic Ads REPORTING Watermarks ID 3 Tags = Linear Nielsen ………… Census Collection App SDK Browser SDK CMS Tags = DAI Facebook Data Integration TOTAL AUDIENCE Nielsen ………… Calibration: Panel (Computer) Survey (Mobile) DIGITAL RATINGS 4

HOW DTVR WORKS: CENSUS-BASED MEASUREMENT Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Content: TV Originated Content+Ads with Linear Ads + Content Mirroring that of TV Identify the Content ID 3 Tags placed on the content+ads Linear watermarks placed on the content + ads are transcoded into digital ID 3 tags to be captured via the SDK Allows for the viewing to be tied back to the TV telecast Collect the Viewing App/Browser SDK or Server to Server Method captures census-level viewing App/Site owner enables this technology to capture all viewers tuned on their property Process the Data Demo Assignment conducted via Data Provider Partnership Calibration conducted by Nielsen to account for any biases in the resulting audience data based on viewing seen in our panel (for computer) and survey (mobile) Time Qualifier: 30 second Report Audiences TV Ratings reports program and commercial ratings Total Content Ratings creports program audiences only 5

Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. DATA & CALIBRATION SOURCES TV viewing on computers is calibrated using data from Cross-Platform Homes panel whereas a probability survey is used in mobile calibration SOURCE SOLVES FOR Overall Volume Demographics Demo Profile Correction Misattribution or Non-Coverage Nielsen SDK Data Provider CALIBRATION Cross-Platform Panel NPM TV Mobile Survey 6

REQUIRED STEPS TO GET RATINGS Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Onboarding for DTVR 1. 2. 3. 4. 5. Transcode Watermarks to ID 3 Tags Client Implements App SDK/Browser SDK Client Launches to App Stores Process & Validate the Data Activate Service for Ratings Credit (CS submits a change request to enable reporting) Network to encourage MVPD streams to be ID 3 tagged Technical Licensing Agreement is a prerequisite. 7

Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. DTVR DATA DELIVER Y SCHEDULE LOCAL / LIVE+3 REPORTING DATA DATE LIVE+7 REPORTING DATA PERIOD 3 8 22 29 5 Data Type Frequency Internal SLA External Delivery SLA DTVR Local (Live+SD) Daily Next Day @ 10: 00 PM ET Next, Next Day (M-Su) @ 9 AM ET DTVR National Live+3 Daily Next, Next Day @ 10: 00 PM ET Next, Next Day (M-Su) @ 9 AM ET DTVR National Live+7 Weekly Friday @ 11: 30 PM ET Monday @ 9 AM ET (for data from 2 weeks prior) DTVR is available for US only. 8

DTVR REPORTING OVERVIEW Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. TV Ratings and Total Content Ratings METRICS TV Ratings: Ratings TCR: Ratings, Reach and Time Spent Originator, program, episode, telecast and distributor levels DEMOGRAPHIC S FREQUENCIE S DATA DELIVERY Age/gender demo breaks Daily, Weekly, Monthly, Quarterly TV Ratings: Daily delivery initially +5 days after telecast; Finals delivered +15 days after end of week [TCR Only] Custom date range available for time/ratings only (no reach) TCR: Weekly +15 days after end of week 9

DTVR REPORTED METRICS Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. DTVR National Average Program/Comm Min Ratings & Proj Building Block Demos Data Streams Live, Live+SD, Live+3, Live+7 Initial Delivery: Prelim Live+3 for programs Final Delivery C 3/C 7/Live+7 for ACM VOD in TV Ratings reporting Available NPOWER & AMRLD reported as a combined single number across platforms AND ability to analyze breakouts for: • Digital (PC + Mobile) • PC Only • Mobile only ACM (C 3) MIT, Cable Pocket. Piece, NNTV & Market. Breaks DTVR data reported as a combined single number across platforms 10

NPOWER Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. DTVR National Data Reporting UI SOURCE: DTVR - National Publisher - Pitch Deck by Lauren Magnas. 11

Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. NLTV DTVR Local Data Reporting UI 12

APPENDIX This artwork was created using Nielsen data. Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 13

Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. DTVR COVERAGE 14