Designing a Logo 1 Simple shapes are good

Designing a Logo 1. Simple shapes are good shapes. 2. Fewer colors & fonts will maximize effect. 3. Plainer fonts are more memorable. 4. Black & white is as good as color. . . Or better. 5. Highlights, gradients, & shadows are unnecessary. 6. A logo should work easily in any media. Remember that you can use your spacebar and/or your mouse to advance the slide!

Clothing Logos 1921 1967 1968 1971 1985 2003

Two Superhero Logos 1934 1940 1938 1940 1943 1940 1944 Red and yellow are the only two permanent colors in Superman’s logo: RED for Superman’s planet, Krypton. YELLOW for his new home, Earth.

“The Bat Man” first appeared in Comics in 1939. Today, he is just Batman. His logo has had many versions based on the same, simple form. Sometimes, it’s on a yellow background, representing moonlight or the yellow beam of a searchlight.

Broadcasting Logos 1922 1943 1980 1928 1996

NBC’s Logos Sometimes letters. . . Sometimes peacocks. . . Sometimes both.

Apple’s Logo s 0 98. 1. e. h t s i n i h t ck like a B as it w Now it’s like this.

The logo is easily recognizable by its shape rather than its color.

Shapes These are Japanese kamon or family crests. They tend towards the simple.

Shapes Rectangles can be messed with. Rounded. Chopped.

Stars come in many shapes. Warped versions of the rectangle. And there are other shapes.

Automobile Logos

Animal Silhouettes

American Athletic Logos

14 International Logos

Musician Logos

This Presentation is based on the work of Peter Gareis at Middle Georgia College and is used with his permision. THE END