DAVID GUETTA TITANIUM Music Video Case study David

DAVID GUETTA – TITANIUM Music Video Case study

David Guetta Born Nov. 7 1967 in Paris He is 50 years old, but his image portrays him as younger Released first single ‘Up & Away’ in 1992 Released first album ‘Just a Little More Love’ in 2002 Worked with a diverse range of vocalists such as Kelly Rowland, Ludacris, Justin Bieber and Sia Known as ‘the Grandfather of EDM’ Only suffered one drug scandal, which he denied. Contrasts the typical DJ image Divorced his wife after 22 years David doesn’t appear very often in his videos

Guetta in Videos ‘Where them girls at? ’ – In the background, only being a DJ, unlike the other artists. ‘Hey Mama’ – Exotic desert setting, dancers wearing eccentric costumes whilst Guetta is in jeans and a hoodie. Overall – Always in the background, he is represented by his music rather than his image.

Guetta Identity Guetta doesn’t promote himself as the main focus, although he lives an exotic life of a famous star, he remains in the background of the Guetta identity. In his videos and on stage he puts his music in the spotlight.

Titanium Kid with supernatural powers attempts to escape the police after an incident involving his powers at school. Characters: The Boy, Policeman, Teacher, Police (local), Army.

Representations: Age Child: Has power but is considered dangerous. Alone, at school, at home and in the forest. Adults: Fearful/afraid. Using force to stop the child.