College Wellness Sean Noll Jon Moore Kevin Mcloughlin

The Problem § College students have generally unhealthy eating habits § Unhealthy eating leads

Mission Offer College Students an app that promotes wellness while they’re in school Create

College Wellness Partnering with major grocery stores Stretching budget without compromising healthy food options

§ College Wellness focuses specifically on College Students, giving us a niche in the

§ Other grocery/diet apps tend to focus only on Competitive Advantage calorie intake and

Advertising § Focus on social media § You. Tube ads § Budget of $10,

Revenue Streams § $1 from select grocery stores for every order placed through the

Startup cost ~$10, 000 (Domain name, app development, ect. ) Finances Marketing budget ~10,

35% of users buy groceries thru app on average twice a month = $700,

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College Wellness Sean Noll, Jon Moore, Kevin Mcloughlin

The Problem § College students have generally unhealthy eating habits § Unhealthy eating leads to decreased productivity § Students don’t have the time, resources, or skills to live a healthy lifestyle

The Solution

Mission Offer College Students an app that promotes wellness while they’re in school Create a platform that gives college students the best options for maintaining a healthy mind and body

College Wellness Partnering with major grocery stores Stretching budget without compromising healthy food options Pairing home delivery with weekly meal plans to promote healthy living

§ College Wellness focuses specifically on College Students, giving us a niche in the market Our Target Market § Students generally want to have a healthy lifestyle, but don’t have the resources § Because of this, students tend to spend more money on fast food, processed groceries, and other unhealthy items

§ Other grocery/diet apps tend to focus only on Competitive Advantage calorie intake and weight loss § College Wellness incorporates these aspects, adds budgeting and convenience as essential factors § What good is good food if you can’t afford it?

Advertising § Focus on social media § You. Tube ads § Budget of $10, 000

Revenue Streams § $1 from select grocery stores for every order placed through the app § $0. 01 from You. Tube cooking channels for every view they get from app § $5 a month per a premium subscription. (we will sell ingredients at cost to keep affordable, so no money made from that) § We will make extra money by promoting some health food affiliates with offers and samples for users.

Startup cost ~$10, 000 (Domain name, app development, ect. ) Finances Marketing budget ~10, 000 (You. Tube Ads, SWAG, Featuring in app store, Bloggers, PPC, ect. ) Working Capital ~10, 000 (for surprises and additional expenses) 25% equity stake for $10, 000

35% of users buy groceries thru app on average twice a month = $700, 000 a month Profitability at 1 million users 80% of users watch an average of 50 videos a month = $400, 000 a month 10% of users are premium users = $500, 000

Thank you!