Chapters 9 The Fashion Design Segment Fashion Merchandising

Chapters 9 The Fashion Design Segment Fashion Merchandising

Fashion Design • Design before manufacturing • Price depends on: o o Quality of materials Type and amount of labor Complexity of style/construction Reputation of designer/manufacturer • Fashion Price Levels (Women’s) o o o Designer Bridge Better Moderate Budget

Fashion Design • Couture o Original, high priced fashions for tiny “class” market o Top quality and styling o Are custom-made, made-to-order for client • Bridge Lines o o “Secondary” lines of well-known designers (Anne Klein, DKNY) High prices (hundreds of dollars) Limited edition, expensive fabrics and details Produced in small quantities • Better o High quality, reasonable price o Available in select specialty and department stores o Liz Claiborne, Jones New York

Fashion Design • Moderate o o Medium-priced merchandise Widely available Department/chain stores Gap, Wrangler • Budget o Lowest priced category o Mass market merchandise o Knockoffs (direct line-for-line duplicates of designs)

Using Technology in Fashion Designers: Made sketches Draped them in muslin on a dressmaker’s form Then, pattern was made Now, using computer programs Electronic pens with drawing pads

Terms to Know • Margins o Profit per item • Collection o Garments shown in a designer’s or apparel manufacturer’s specific seasonal presentation • Line o A group of styles and designs that are produced and sold as a set of new selections for a given season • Logo o Symbol that represents a person, firm, or organization • Licensing o Legal arrangement whereby manufacturers are granted the exclusive right to produce and market goods that bear the famous name of a designer

Terms to Know • Franchising o Contract arrangement in which the designer grants a retailer the right to use his or her famous name and trademarked goods within a particular trading area • Fashion Piracy o Stealing of design ideas without the permission of the originator o Common o U. S. has no legal copyright protection against it • House Boutiques o Small retail shops owned by designers • Haute Couture (oat koo-tur) o Name for the high fashion designer industry of France

Chapter 10 Ready-to-Wear Manufacturing

Terms to Know • Production o Transformation of resources into a form that people need or want o Turns materials into finished products • Automation o Use of machinery to perform physical tasks that were previously performed by humans • Productivity o Measure of how efficiently or effectively materials and the factors of production are used • Contractors o Independently-owned sewing factories (cutting and sewing) o Sometimes used by apparel firms

Terms to Know • Fashion Seasons and Lines o Manufacturers design, produce, and sell lines for separate fashion seasons - Distinct selling periods Spring Summer Fall I (transitional) Fall II (winter) Holiday (party attire) Resort/Cruise Wear

Terms to Know • Grading o Process of making garment patterns into the complete range of smaller and larger sizes that will be produced • Import o Goods that come into the country from foreign sources o Have risen because of intense competition in apparel industry • Export o Send goods out of the country o Some American apparel producers export some goods