Change Management and Process Improvement Creating a Communications

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Change Management and Process Improvement Creating a Communications Plan http: //www. staffnet. manchester. ac.

Change Management and Process Improvement Creating a Communications Plan http: //www. staffnet. manchester. ac. uk/services/change-management-process-improvement/ July 2016 1

Change Management and Process Improvement Why create a communications plan? • A communication plan

Change Management and Process Improvement Why create a communications plan? • A communication plan is required for the change team to agree how the change will be communicated to the key stakeholders identified in the stakeholder matrix. 2

Change Management and Process Improvement What you need before you start • A stakeholder

Change Management and Process Improvement What you need before you start • A stakeholder matrix 3

Change Management and Process Improvement How to create a Communications Plan #1 • Review

Change Management and Process Improvement How to create a Communications Plan #1 • Review where stakeholders are placed on the matrix of ‘Support for change’ x ‘Influence over others in this change’ and what type of communication would be suitable e. g. Involve, Partner, Inform, Consult • Review the ‘Types of Communication’ on slide 4, add your own suggestions 4

Change Management and Process Improvement Types of Communication INVOLVE Open conversations Invitations to attend

Change Management and Process Improvement Types of Communication INVOLVE Open conversations Invitations to attend steering committee meetings INFORM Website links Provide web dates Newsletters PARTNER Include in Steering Committee membership Assign Champion role for specialist advisors CONSULT Focus groups Workshops Questionnaires/ Surveys Question and Answer sessions 5

Change Management and Process Improvement How to create a Communications Plan #2 • Use

Change Management and Process Improvement How to create a Communications Plan #2 • Use a large whiteboard or paper roll to create an outline of a Communications Plan (slide 7) • Create a post-it for each Stakeholder and place the first one in the column ‘Who’ • For the first Stakeholder identify ‘Why’ you need to communicate to them, identify ‘What’ you need to communicate, and then ‘How’ and ‘When’. Use postits so you can move content around • Continue until the communication needs of all Stakeholders have been clarified 6

Change Management and Process Improvement Communications Plan Who? Why? What? How? When? 7

Change Management and Process Improvement Communications Plan Who? Why? What? How? When? 7

Change Management and Process Improvement Communications Plan A communication plan doesn’t have to be

Change Management and Process Improvement Communications Plan A communication plan doesn’t have to be complicated, above is an example of a simple communications plan 8

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