Business Communication Process and Product 8 e Mary

Business Communication: Process and Product, 8 e Mary Ellen Guffey and Dana Loewy Instructor Power. Point Library, 8 e Ch. 15, Slide 1 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 15 The Job Search and Résumés in the Digital Age

Prepare to search for a job in the digital age by understanding the changing job market, identifying your interests, assessing your qualifications, and exploring career opportunities. Ch. 15, Slide 2 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 1

The Internet has drastically changed the job search: Job boards Search engines Social networks Online résumés and interviewing However, personal networking and referrals remain the primary route to hiring. Ch. 15, Slide 3 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Job Searching in the Digital Age

Analyze Yourself • Identify your interests and goals. • Assess your qualifications. • Explore career opportunities. Develop a Job-Search Strategy Create a Customized Résumé • Choose a résumé style. • Organize your info concisely. • Tailor your résumé to each position. • Optimize for digital technology. • Search the open job market. • Pursue the hidden job market. • Cultivate your online presence. • Build your personal brand. • Network, network! Know the Hiring Process • Submit résumé, application, or e-portfolio. • Undergo screening and hiring interviews. • Accept offer or reevaluate your progress. Ch. 15, Slide 4 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia Preparing to Search for a Job

Visit campus career center. Search the Web. Use your library. Take a summer job, internship, or part-time position. Ch. 15, Slide 5 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © Sam/Fotolia, © denis_pc/Fotolia Explore Career Opportunities

Interview someone in your field. Volunteer with a nonprofit. Monitor the classified ads. Join professional organizations. Ch. 15, Slide 6 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © denis_pc/Fotolia, © mostafa fawzy/Fotolia Explore Career Opportunities

Develop savvy search strategies by recognizing job sources and using digital tools to explore the open job market. Ch. 15, Slide 7 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 2

Networking (Person-to-person contacts) 41% 47% 46% 19% 24% 25% 12% 10% 14% Internet Job Boards (such as Monster, College. Grad, and company websites) Agencies (Search firms placing candidates for a fee) Ch. 15, Slide 8 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia, © Emir Simsek/Fotolia What Are the Sources of New Jobs?

Direct Approach 9% 8% 7% Newspaper/ Periodical 7% 2% 1% 12% 9% 7% (Cold calling) (Classified ads) ? Other (Combination of above, direct referral, and good luck) Source: Right Management: http: //www. right. com/news-and-events/press-releases/2012 -press- releases/item 23658. aspx Ch. 15, Slide 9 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia What Are the Sources of New Jobs?

q Explore the big boards (e. g. , Monster, Career Builder). q Check company websites. q Search niche sites (e. g. , Dice, Accountemps, Getting. Hired). q Use Linked. In and social networking sites. q Browse print and online newspapers. Ch. 15, Slide 10 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia Searching the Open Job Market

Use wellknown sites. Don’t reveal personal data. Open separate e-mail account. Ch. 15, Slide 11 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Protecting Yourself Online

Post privately if possible. Keep careful records. Don’t include references. Avoid responding to “blind” job posts. Ch. 15, Slide 12 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Protecting Yourself Online

Expand your job-search strategies by using both traditional and digital tools in pursuing the hidden job market. Ch. 15, Slide 13 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 3

Your goal: Transforming yourself from an unknown into a known quantity. Ch. 15, Slide 14 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © denis_pc/Fotolia Pursuing the Hidden Job Market With Networking

Step 1: Develop a contact list. Current and former teachers Family, friends, and friends of friends Social networking contacts Your dentist, doctor, etc. College alumni Current and former work colleagues Ch. 15, Slide 15 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part © Iadam/Fotolia, © nattstudio/Fotolia. Three-Step Plan to Build Your Personal Network

Step 2: Make contacts in person and online. “Hi, ____. I’m looking for a job, and I wonder if you could help me out. When could I come over to “Do you know anyone who talk about it? ” might have an opening for a person with my skills? ” “Do you know of anyone else who might know of someone who might have an opening? ” Ch. 15, Slide 16 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Three-Step Plan to Build Your Personal Network

Step 3: Follow up on your referrals. “Hello. I’m ____, a friend of ____. He suggested that I ask you for help. I’m looking for a position as a ____, and he thought you might be willing to spare a few minutes to steer me in the right direction. ” Ch. 15, Slide 17 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Three-Step Plan to Build Your Personal Network

Write a solid profile. Provide a professional photo. Customize your URL. Use specific keywords in your career summary. Solicit recommendations. Update your status regularly. Ch. 15, Slide 18 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Make the Most of Linked. In

Create a tagline (e. g. , Enthusiasm plus fresh skills). Distribute a business card. Prepare an elevator speech. Build a powerful online presence. Ch. 15, Slide 19 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © denis_pc/Fotolia Branding You: 4 Ways for Grads to Stand Out

Organize your qualifications and information into effective résumé segments to create a winning, customized résumé. Ch. 15, Slide 20 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 4

Chronological Style Functional Style • Focuses on experience • Focuses on skills rather than past employment • Favorite of recruiters • Best for people with experience and steady career growth However: This style also used by many students. • Best for people with little experience, frequent job changes, different career areas, or employment gaps However: This style is hard to write and recruiters may be suspicious. Ch. 15, Slide 21 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Choosing a Résumé Style

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Length 1 page Nine or fewer years of experience 2 pages Ten plus years of experience 3 pages Senior executives with many accomplishments However: Make your résumé as long as necessary to present your skills. Ch. 15, Slide 22

Main Heading Keep it professional and uncluttered. • Your name on a line by itself • Address, phone, e-mail © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Categories Ch. 15, Slide 23

Career Objective If included, customize for the targeted position. Poor: To obtain an entrylevel position with a strong company where I can utilize my skills to their fullest in advancing a career in accounting. Improved: To obtain a junior accountant position where my recent accounting and computer training can help an organization achieve its goals. Ch. 15, Slide 24 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Categories

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Categories Summary of Qualifications • Provide 3 to 8 bulleted statements. • List your most impressive qualifications regarding experience, skills, education, awards. • Customize the statements to fit the requirements of the targeted job. Ch. 15, Slide 25

Education • Name your degree, date of graduation, and institution. • List your major and GPA. • Give information about your studies, but don’t inventory all your courses. Ch. 15, Slide 26 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Categories

Work Experience • List your jobs. Start with the most recent. • Include employer's name and city, dates of employment (month, year), and most significant title. Salesperson, Kmart, Dayton, Ohio. April 2013 to May 2014. Manager, Fleet Equipment, Kettering, Ohio. June 2014 to present. Tax preparer, Volunteer Income Tax Assistance program (VITA). March 2014 to present. Sinclair College, Dayton, Ohio. Ch. 15, Slide 27 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Categories

Work Experience • Use action verbs to describe your experience. • Summarize and try to quantify your achievements. Prepared state and federal tax returns for individuals with incomes under $25, 000. Conducted interviews with over 50 individuals to elicit data regarding taxes. Calculated legitimate tax deductions and recorded them accurately. Ch. 15, Slide 28 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Categories

Capabilities and Skills • Highlight your technical skills. Mention ability to use the Web, software programs, social media, office equipment, and communication technology tools. • Emphasize your nontechnical skills. Give evidence of communication, management, and interpersonal skills. Employers want more than empty assurances. Organized holiday awards program for 1, 200 attendees and 140 awardees. Praised by top management for enthusiastic teamwork and achievement. Ch. 15, Slide 29 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Categories

Awards, Honors, and Activities • Show that you are well-rounded. • List awards and extra-curricular activities, especially if they demonstrate leadership, teamwork, reliability, loyalty, initiative, efficiency, and self-sufficiency. Awards Dean’s list Scholarships Volunteer Certificates Ch. 15, Slide 30 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Categories

Final Tips • Don’t include personal info such as birth date, marital status, height, weight, etc. • Have references available but don’t list them on your résumé. • Double check for parallel phrasing. • Avoid personal pronouns. Omit humor. Ch. 15, Slide 31 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Categories

Résumé Categories Final Tips • Use quality paper and a quality printer. • Have a friend or colleague critique your résumé. • Proofread! Nothing kills a résumé faster than a typo or misspelled word. Ch. 15, Slide 32

Optimize your job search and résumé by taking advantage of today’s digital tools. Ch. 15, Slide 37 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 5

• Include specific keywords or keyword phrases. • Focus on nouns. • Use variations of the job title. • Concentrate on the skills section. • Don’t use a keyword summary. Ch. 15, Slide 38 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Getting Your Résumé Selected: Maximizing Keyword “Hits”

Show updated résumé, cover message. Include relevant coursework. Present work examples. Display awards, certificates. Link to images, websites, or whatever highlights your skills. Ch. 15, Slide 39 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © mostafa fawzy/Fotolia Showcase Your Qualifications in a Career E-Portfolio

• A video résumé enables you to demonstrate public speaking, interpersonal, and technical skills. • Done well, it might give you an edge. Done poorly, it could drop you from contention. Ch. 15, Slide 40 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © Andrey/Fotolia, © denis_pc/Fotolia Video Résumé

• Uses colorful charts, graphics, and timelines to illustrate candidate’s work history and experience. • Many apps available to help candidates prepare dazzling infographic, résumés, but they may not be appropriate in all fields. Ch. 15, Slide 41 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Infographic Résumé

Prepare one basic print-based traditional résumé. It will be useful for the following: Distributing at job interviews Sharing in person-toperson networking Giving to recruiters at job fairs When competing for a job that does not require electronic submissions Customize your one basic résumé for various job applications. Ch. 15, Slide 42 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. How Many Résumés Do You Need?

Why plain text? • Many organizations require plain text to avoid viruses and incompatibilities in word processing programs. • Plain text is useful for pasting into online résumé blank submission forms. How to do it? • Just save document as Plain Text (*. txt). • Be sure to adjust any resulting formatting problems. Ch. 15, Slide 43 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Converting to a Plain Text Résumé or Digital Submission

• • • Word document Plain text document PDF document Company database Fax Ch. 15, Slide 44 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © Andrey/Fotolia Ways to Submit Your Résumé

Draft and submit a customized cover message to accompany a print or digital résumé. Ch. 15, Slide 45 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 6

Career advisors overwhelmingly support cover messages: “No cover message– into the trash!” “You may be the perfect person for the job, but you’ll knock yourself right out of the running with a poor or missing cover letter. ” “A résumé without a cover letter looks suspicious. ” Ch. 15, Slide 46 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Are Cover Messages Still Important?

Opening Body Captures attention, introduces the message, and identifies the position. Sells the candidate and focuses on the employer’s needs. Closing Requests an interview and motivates action. Ch. 15, Slide 47 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Three Parts of a Cover Message

Opening Body Closing Possible Openings for Solicited Jobs • Refer to the name of an employee in the company. • Refer to the source of your information precisely. • Refer to the job title and describe how your qualifications fit the requirements. Ch. 15, Slide 48 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. How to Open a Cover Message

Opening Body Closing Openings for Unsolicited Jobs • Demonstrate an interest in and knowledge of the reader’s business. • Show your special talents and background will benefit the company. Ch. 15, Slide 49 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. How to Open a Cover Message

Opening Body Closing • Explain how your preparation and experience fill the job requirements. • Choose your strongest qualifications and show they fit the targeted job. • Demonstrate personal traits such as working on a team, showing initiative, and learning new tasks easily. • Refer the reader to your résumé. Ch. 15, Slide 50 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Promoting Your Strengths in the Message Body

Opening Body Closing • Ask confidently for an interview (not for the job!). • Tie your request to reader benefits, or review your strongest points. • Sound sincere and appreciative. • Make it easy to respond; tell when you can be reached. Ch. 15, Slide 51 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Motivating Action in the Closing

Submit both cover message and résumé in an e-mail message. Convert both to plain text. Send your cover message as an e-mail, and attach your résumé (plain text, Word document, or PDF). Send a short e-mail message with both your cover letter and résumé attached. Send your cover letter and résumé as printed Word documents by U. S. mail. © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © Andrey/Fotolia Four Possibilities for Submitting Your Résumé and Cover Message

1. Revise to avoid too many sentences beginning with “I, ” but don’t overcorrect and write unnaturally. 2. Use a traditional letter style such as block format. 3. As with your résumé, proofread several times and have a friend do so also! © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia Final Tips for Creating Successful Cover Messages