AVIS Rental Car SWOT ANALYSIS Strengths Opportunities S

AVIS Rental Car SWOT ANALYSIS Strengths Opportunities S W O T Group Members: Weaknesses Threats Monago, Rigoberto, Pedroza, Olga Rolle, Lamoure Zhang, Yiwen

SWOT ANALYSIS Overview S Strengths Weaknesses W • Conveniently located at airport • Overbooking of car rentals • Open 24 hours a day, 7 days a week • High employee turnover • Offers extremely similar services as • Provides special rates on its website • Has good brand recognition competitors • Cars can be driven nationwide O Opportunities • Implementation of employee training T directly from the airport • Hire in-house drivers rather than have • • Purchasing of more high-end style vehicles • Presence of a few bad customer reviews Increases in labor costs and minimum wage • Cheaper rates offered by competition • Manufacturer recalls on cars • Having to relocate due to airport them outsourced • Availability of new technology Limited methods of payments are offered Threats programs • Use of luggage carriers for persons coming • construction • Shuttle transportation availability at the airport

SWOT ANALYSIS Strengths S Strength Conveniently located at airport Strength Has good brand recognition Strength Open 24 hours a day, 7 days a week Strength Provides special rates on its website Strength Cars can be driven nationwide

SWOT ANALYSIS Weaknesses W Weaknesses Overbooking of car rentals Weaknesses Presence of a few bad customer reviews Weaknesses High employee turnover Weaknesses Offers similar services as competitors Weaknesses Limited methods of payments are offered

SWOT ANALYSIS Opportunities Opportunities Employee training programs Use of luggage carriers Hire in-house drivers rather than outsourced Opportunities Availability of new technology Purchasing of more highend style vehicles

SWOT ANALYSIS Threats T Threats Increases in labor costs and minimum wage Threats Having to relocate due to airport construction Threats Cheaper rates offered by competition Threats Manufacturer recalls on cars Threats Shuttle transportation availability at the airport

SWOT ANALYSIS Summary SWOT Summary and Recommendations S W O T While AVIS Car Rental is sitting at the second best rental car company in the industry, and has provided it customers with many products and services to choose from, there are still many more opportunities available for them to improve their business structure and possibly become the #1 company in the car rental industry. We recommend that AVIS take advantage of the points that we’ve presented for the purposes of this S. W. O. T. Analysis.