As we all know shit rolls downhill The










- Slides: 10
As we all know, shit rolls downhill. The following diagram illustrates exactly how this process takes place in a public relations agency.
At the top of the hill is the Client. Generally, the Client, in one way or another, generates the shit. Client Shit
The shit first reaches the Board Director. But Board Directors are very adept at smelling shit coming, and say, “I’m a Board Director, and I don’t have to take this shit. ” And so the shit rolls on by. Board Director
Now the shit reaches the Associate Director. It’s picking up some speed by now, and the Associate Director gets splashed. “Phew, this shit stinks, ” says the Associate Director, “better pass it down. ” Associate Director
So the shit washes over the Account Director, and he gets well dipped in shit. But by this time, the shit has a lot of momentum, and it keeps rolling down. Account Director
And so the shit lands on the Account Manager. And the Account Manager gets covered in it, and spends the entire assignment swimming in shit. Account Manager
The Account Execs are shielded from the shit by the “Crest of Ignorance, ” which keeps shit from rolling down on them, and ensures that the Account Manager remains submerged. Crest of Ignorance Account Execs
Meanwhile, however, the Account Execs discover more shit as they proceed with the assignment. Not sure what to do with it, they conceal it in the “Cave of Unreported Issues. ” Cave of Unreported Issues
After a while, the Cave gets filled with shit, and it starts to ferment. Then the Account Manager begins to smell hidden shit, and wonders “Dammit, now who’s been hiding shit? ” Fermented shit
So, next time you’re on an assignment, and you wonder why your life seems like shit, just refer to the diagram.










