Work Package 1 Idea generation Work Package 1

Work Package 1: Idea generation

Work Package 1: Idea Generation • Exploring how to add value - to both company (sender) and users (target population) with a web production • Idea generation, brainstorming • Visualize your idea and pitch it (5 minutes per team + feedback)

Idea Generation Individual Brainstorm • Write your own personal solutions to the problem on post-its. • Only one idea per post-it. A short sentence, not just cue words. • And remember, there is no such thing as bad ideas!

Idea Generation Picture association • Find 10 -15 pictures on the internet with absolutely no connection to the problem • Place the pictures - one at a time - so that everyone can see them. • The group creates the idea together – only one idea per post-it • Avoid talking about the picture – solve the problem.

Idea Generation Word association • Write 10 – 15 words on a piece of paper. The words shouldn´t be connected to the problem. • For each word use 2 – 3 minutes to come up with ideas that in some way connect the word and the problem. • Only one idea per post-it. • Crazy and wild ideas at this point is an absolute plus

Idea Generation Idea grouping • Put all your ideas on the table. • Create a mind map where you group the ideas you find similar or related. • Give each group a title.

Idea Generation Evaluate your ideas • Be critical and realistic. • Focus on whether an idea solves the problem/task.