What is a slogan Define the term slogan

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What is a slogan?

What is a slogan?

● Define the term, “slogan” and identify how they are used in advertising ●

● Define the term, “slogan” and identify how they are used in advertising ● Create a slogan using one of the Greek Gods as the face of the campaign for a company

WHAT IS A SLOGAN? • a short distinctive phrase used to identify a company,

WHAT IS A SLOGAN? • a short distinctive phrase used to identify a company, organization or its goals • Draw attention to one or more aspects of a product or brand. • Top brands change their slogans all the time. • Keep it simple • Make it funny, if you can • Honesty is important

“Everyday Convenience for People on the Go. ”

“Everyday Convenience for People on the Go. ”

“A Diamond is Forever”

“A Diamond is Forever”

“Breakfast of Champions!”

“Breakfast of Champions!”

“Easy Breezy Beautiful Cover Girl” “Maybe She’s Born With it. Maybe it’s Maybelline. ”

“Easy Breezy Beautiful Cover Girl” “Maybe She’s Born With it. Maybe it’s Maybelline. ”

A good slogan………. -states the main benefits of a product -makes a simple, direct,

A good slogan………. -states the main benefits of a product -makes a simple, direct, concise, and crisp statement -is often witty -adopts a distinct "personality" of its own -gives a trustworthy impression of a brand or product -makes potential consumers feel a desire or need -is memorable!

YOUR TURN! You will work together to create your own slogans to rebrand a

YOUR TURN! You will work together to create your own slogans to rebrand a company, incorporating a Greek God into the advertisement.